Why Salesforce Certifications Are More In-Demand Than Ever in 2024

Introduction

Salesforce has transcended its status as the leading cloud CRM platform. It's evolved into a thriving ecosystem. Businesses leverage Salesforce to find intelligent customer acquisition solutions, while developers of all levels – full-stack experts and beginners alike – discover a solid foundation for building successful careers.

In the competitive talent market, "Salesforce certifications" and "Salesforce jobs" have become ubiquitous buzzwords. Some may question the high demand for Salesforce developers, while others are already exploring the "most in-demand Salesforce certifications."

The future looks bright for Salesforce careers. By 2024, experts predict there will be 3.3 million jobs within the Salesforce ecosystem. Earning a Salesforce certification gives you a significant advantage during the interview and hiring process for these in-demand roles.

Throughout this guide, we'll delve deeper into these key topics:

• The Enduring Demand for Salesforce: Why Salesforce remains a dominant force.
• The Salesforce Skills Landscape: Exploring the most sought-after skills in the Salesforce ecosystem.
• Why Certifications are Your Key to Success: How securing the right Salesforce certifications can propel your career.

Before diving into these details, let's revisit the fundamentals...

The Story Behind Salesforce.

Salesforce boasts a classic startup story. In true innovative spirit, Parker Harris and Marc Benioff launched the company from their apartment, creating a user-friendly CRM solution akin to Amazon's early approach. Their vision has blossomed: from a single apartment to a towering presence in San Francisco, with numerous offices across 62 locations, spanning 28 states globally, and serving over 150,000 customers worldwide.

Today, Salesforce acts as a cornerstone for success, empowering businesses of all sizes. Their CRM offers a comprehensive suite of solutions encompassing sales, marketing automation, analytics, customer engagement, and more. Additionally, the Lightning framework empowers companies to create custom GUIs (Graphical User Interfaces) for their end-users, ensuring a tailored customer experience.

The Rise of Salesforce Certifications and Specializations

This remarkable growth of Salesforce has paralleled a surge in demand for Salesforce Cloud Certifications and specializations. Roles like Salesforce Developer, Salesforce Admin, and Salesforce Consultant have become increasingly prominent. As McCarthy (founder of the Salesforce blog, SalesforceBen) aptly states, "You really need to stand out to have that specialization."

By this, he emphasizes the importance of developing strong skills in a specific Salesforce specialization, be it developer, admin, or consultant. Complementing these skills with the corresponding Salesforce certification solidifies your position as a highly skilled and certified Salesforce professional.

What Salesforce has Done to be This Famous & Everyone’s Favorite?

• The company always innovates its product. Sole proprietors to corporates get regular updates in their CRM features 3 times in a year --- during summer, spring, and winter.
• It promotes amazing brainstorming & collaborating work culture for its workforce.
• They place a lot of effort into making their products & its features use more simplified, customizable, integrative for the corporates.
• Gives a predefined roadmap to help businesses get all its measurable features of sales, marketing, analytics, and more.
• Has a free Salesforce trailhead platform to guide career beginners or existing professionals into their CRM, its features, customization for business’s disposal, and for their exclusive career run. Explore the most comprehensive Salesforce career path and mark your first step!

Salesforce is a win-win for both the career aspirants (who are looking for a thriving career) and product companies (who are striving for next-level sales with custom CRM solutions). If you are preparing to sit for your Salesforce Cloud Consultant certification, think of going through various Salesforce blogs and training courses available on the JanBask Training that has been curated to help you become Salesforce-ready!

Looking to begin your Salesforce career as an admin? Here is an Ultimate Guide to Be a Salesforce Admin!

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Let’s Understand Why the demand for Salesforce Skills is Soaring High!

Here are a few reasons why Salesforce skills demand is getting incessantly high.

Companies are Relying Heavily on this CRM 

• Small-scale to big-chain companies are using Salesforce CRM & its features for real-time reporting, cross-department communication, automated marketing, custom software development tools, IoT device integrations, and more. 

• This is why they are looking for overall Salesforce developers cum Admins, who could help them with in-house rapid CRM development, customization, and maintenance tasks on top of Salesforce feature & their business’s expectations. Have a look at these Salesforce features to understand the further. 

Check out the Top Salesforce Features to get better understanding of the platform and take its maximum advantage!

The Demand for Salesforce Developers & Admins > Trained Salesforce Professionals

Here are the few reasons why Salesforce Admin & Salesforce Developer demand is not so common yet.

• Salesforce isn’t a next-door name yet. Though companies are heavily using it but are lacking skilled & certified professionals, whom they can absorb. 
• Big companies like Coca-Cola, Unilever, 21st Century, and big pharmaceutical companies are found using this CRM, despite that, the footfall of Salesforce professionals is still slim to none. This is one of the reasons why talent hunt is quite extensive for Salesforce skills.
• The Salesforce ecosystem is growing largely year on year by 25-30%, and companies heavily need professionals to soak into that widening demand every year.

Almost Every Industry is Using Salesforce 

• McCarthy Says, “Soaking in the Salesforce market is quite safe, as these skills are highly transferable, meaning you can use them in other industries equally too”.
• Salesforce is leveraged by now every industry. Businesses of industries like software, IT, finance, hospitals, NPO, automobile, manufacturing, Marketing & advertising are stringently leveraging Salesforce power to fuel their venture and are perpetually looking for skilled & certified Salesforce developers cum admins.

Now you know why is Salesforce in demand for smaller to top-tier companies, let’s understand. Meanwhile, quickly check out the complete insights at Salesforce Administrator Salary!

Why You Should Learn Salesforce & Make a Career With it?

• It will boost your career and land you up from lucrative salaries & profiles even at entry-level. Learn about the attractive salary of Salesforce professionals.
• Is quite easy to learn. You can learn it in max like 6 - 8 weeks via a Salesforce training platform online.
• Top-level companies like Facebook, Generic Electric, Twitter, HCL, Google, and more have a high demand for certified Salesforce developers & admins.
• Even if you are a beginner or an already experienced sales or any techie, you can easily learn & ace this technology, and start a career from wherever you are now.
• And with Salesforce certifications in hand, you can cement your pave to job-seeking with a handsome salary (between $102, 893 to $120,000 or beyond as annual average) at priority (way before non-certified one’s, who doubted the existence of certifications).

Salesforce Certifications? Why Get Salesforce Certified?

You might now wonder why Salesforce certs or certifications are that important. Why are they crucial for establishing a Salesforce career? Or which are the most in-demand salesforce certifications? Whether you are a fresher or a working professional, certification in Salesforce in every way give you an edge. They strike you as the real asset for the company (because some companies really prefer hiring certified professionals, irrelevant to whether they are experienced or not). Salesforce certifications help you with:

• Tracing good preferences during the interview calls & whole hiring process.
• They validate your skills and prove your worth as a complete professional for any firm.
• Gives a great room to discuss and ask for the desired salary (if you have great skills to add).
• Boosts your sense of fulfillment and confidence to take over any job, project, or internship.

Here are the few Salesforce Certifications or certs that you can think of going for after completing the Salesforce Certification Training.

1. Salesforce Admin Certs

• Salesforce Administrator
• Salesforce Advanced Administrator
• Salesforce Platform App Builder
• Salesforce CPQ Specialist

2. Salesforce Developer Certs 

• Platform developer 1 & 2
• Platform app builder
• B2B eCommerce developer

3. Salesforce Architect Certifications

• Salesforce Technical Architect
• Salesforce Application Architect
• Salesforce System Architect

4. Salesforce Consultant Certifications

• Field Service Lightning Consultant
• Community Cloud Consultant
• Nonprofit Cloud Consultant
• Marketing Nonprofit Cloud Consultant
• Service Cloud Consultant
• Service Cloud Consultant

Note: Out of them, the most in demand salesforce certifications are of Salesforce Developer and Salesforce Admin. You can plan to pursue either of them or both of them to become an end-to-end Salesforce professional (which is indeed the most looked out for in the talent market). If you have an upcoming Salesforce interview check out the top salesforce interview questions you should prepare!

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What is Salesforce Developer Demand Across Global Countries?

If you have decided to become a Salesforce Developer or a complete Salesforce Developer with a combined knowledge of Salesforce Administration tasks, you will find their great demand within your domestic to the international market. 

• The demand for Salesforce developers is heavy in top cities like the US, Australia, India, UK, Canada, and Singapore.
• During the previous year in the USA, Salesforce was marked as the “best 25 jobs across the globe” list. The Salesforce developer title made on to the number 10 of that list.
• Another country after America, India is also set to generate tremendous job opportunities for Salesforce professionals. The company is planning to hire at least 1000 professionals from Hyderabad by the next year.
• If we talk about Canada, the city has already moved to the cloud. Salesforce has announced the availability of around 28,000 jobs by the year 2024.

The Salesforce Talent Ecosystem Report states that the demand for Salesforce professionals is outstripped by their supply by the ratio of 10:1. This means it is high time to enter the field and make a solid career before the competition gets more fierce.

Salary of Salesforce Developers in Top Countries Globally

The skilled & certified Salesforce professionals not just get hired by the top cities, they are hired at the lucrative packages (from entry-level to years of experience). Let’s look at the average annual packages of Salesforce Developers around the global countries.

Most Asked Questions About Salesforce for Real Life Career

Here are a few questions that will help you narrow down your gap between “starting learning Salesforce” to “working as a certified Salesforce professional”.

1. What roles are good to start with, especially for those who are newly introduced to Salesforce?

McCarthy says “it is best to start with the top three roles like Salesforce Developer, Admin, or Consultant”. But there are other roles for those who are more inclined towards the business process side, like Sales operations or sales administration.

2. How to choose between the Salesforce Developer, Admin, App builder certs? 

These all three are entry-level certs, they overlap but are differentiated from each other. 

• The Admins are more geared to function on sales & service cloud and are required to extend them for the company's customized needs. 
• Salesforce developer cert is more about implementing programmatic customization of Salesforce in terms of its programming language Apex, and Visualforce (Salesforce custom UI language). 
• The platform app builder is required to extend the Salesforce platform with declarative functionality to help businesses automate their processes. 

3. What companies hire Salesforce professionals at entry-level?

McCarthy suggests working with NPO because they easily hire entry-level professionals. There are many popular NPOs too that are leveraging the power of Salesforce. Or consultancies are also a great option to absorb in. Because they hire entry-level professionals and don’t mind training them for their required tasks. From there you can actually learn a lot from the consultants and have a head start for an amazing career run. Besides, take this 2-minute free Salesforce Quiz to check your Salesforce knowledge and stay updated with the latest updates and innovations in Salesforce.

4. What are the best platforms to search for Salesforce jobs?

Once your training is complete and you have acquired the certification, it’s best to build your network over professional networking sites like LinkedIn. There you can find someone who is interested to collaborate with you for a project or full-time job. Other than that, you can even make your profiles at job sites like Glassdoor, Indeed, or more. Salesforce jobs are posted in regularity and in bulk, you will find them easily over any talent hunt portal.

5. What is the Typical Salary for Salesforce professionals?

The average salary for Salesforce developers & admin in the USA as per Indeed is listed as $1,09,000 and $90,000 per year. And the average salary for Salesforce developers & admins in India is listed as INR 500k to INR 410K.

6. What soft skills to add to your resume or cover letter to stand out?

McCarthy says, “To make your application or resume stand out, you must focus on acquiring skills around the Sales process  & funnel”. Write down qualities that are customer-facing and define your intellect towards customer support.

7. What background would do for the Salesforce’s specializations --- Developer & Admin?

If you are already a programmer, you might be knowing Java too. Salesforce’s Apex is similar to Java. So switching from Java to Apex would be a quick and easy deal for you. And anyone with good knowledge around Sales & customer-support would do pretty great as a Salesforce app builder or admin. McCarthy says “Anyone with a good computer science background can easily grasp this field”. 

Why Take a Salesforce Training for Qualifying Certification?

With demand for Salesforce Developers & Admins accelerating, it is high time to think of learning this skill to the core. Learning Salesforce Development and Admin skills via professional Salesforce training will only add to your career than to subtract. The training will help you imbibe the exact skill set you need to clear down the Salesforce certs and be a part of the real-time working industries. In training:

• You will be taught by real Salesforce experts, who will virtually teach you via the prescribed syllabus based on their personal experiences.
• You will have a syllabus made after researching the certs examination pattern and industry’s work routine, and the diverse study materials such as PPTs, MCQs, questions banks, eBooks, previous exam dumps and so much more.
• You will have pop quizzes and surprise orals to test and revise the concepts you learned in the past.
• You will have the provision to write doubts via emails, outside the classroom session (helpful when you are self-studying and can’t figure out a certain topic).
• You will have other aspirants around to cheer your spirit and share their visions with you.
• You will get real-case studies, assignments, and projects to work on by top-tier companies to understand their workflows for real.
• You will have interview preparation as resume feedback, mock tests, and tips on how to conduct yourself and deliver answers during the interview process.

Other than these, you will have a whole team who is ready to extend every possible help to support your ambitions --- from a personal & financial viewpoint! If we have managed to ignite a spark within you, care to explore our Salesforce’s free demo class or our Experts Career Counseling for free (umm.. Looks like you might be in doubt, still!). Also, consider joining the JanBask Salesforce community which may keep you updated with the new trends of Salesforce.

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Before we wrap up this, let’s quickly go through the Frequently Asked Questions on Salesforce Certifications.

Frequently Asked Questions

Q1. Which Salesforce certification is best?

Ans: Following are some of the most popular Salesforce certifications– 

• Salesforce Administrator
• Salesforce Professional
• Sales Cloud Developer

Hopefully, you are clear on which Salesforce certification is best!

Q2. Which certification is in demand for Salesforce?

Ans: The Marketing Cloud Consultant, Marketing Cloud Developer, and Marketing Cloud Administrator are some of the best options when it comes to which certification is in demand for Salesforce.

Q3. What is the cost of certification in Salesforce?

Ans: The cost of certifications in Salesforce varies from around $200- $400. In case, you fail on the first attempt, you have to pay to retake the exam; the retake fees are roughly 50% of the initial certification cost.

Q4. What are the advantages of certification in Salesforce?

Ans: The best Salesforce certification provides you with an in-depth understanding of the Salesforce platform. It helps boost your knowledge about sales and customer relations in general. You will also be able to discover various tools that you wouldn't have before, despite having expertise and years of practice!

Q5. Is Salesforce certification worth it in 2024?

Ans: Regardless of what role you are in, having certification in Salesforce is worth it. With the best Salesforce certification, you get enough confidence to someone putting their trust in you, as well as earn a higher payout.

Q6. Can having certification in Salesforce can increase salary?

Ans: On average, professionals with certification in Salesforce earn over 25% more than their non-certified peers. JanBask Training has become the premier choice here for Salesforce advanced admin certification training where you will learn everything from beginner to advanced level.

Q7. What can you do with a certification in Salesforce?

Ans: With the best Salesforce certification, you can do both, and focus on administrative functions, including defining user needs, and customizing the Salesforce platform, while supporting users to get the most out of the solutions. Besides, administrators can earn certificates centered on app building and CPQ.

Q8. Can I get a job after the best Salesforce certification?

Ans: There is a secret to getting a job in Salesforce without experience, and that is- “Having a certification in Salesforce. My initial role in Salesforce included around 0-2 years of experience. Getting certified in Salesforce is a major step in allowing you to be recognized for your skills.

Q9. Who is eligible for Salesforce Training Course?

Ans: The certification in Salesforce is uniquely designed for individuals who hold at least  6 months of experience in the Salesforce platform.

Q10. What is the Salesforce course duration?

Ans: While, getting certification in Salesforce takes around 6 weeks but the exact time to prepare for a Salesforce certification completely varies as per the experience level and individual's learning capabilities.