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Digital marketing is positioned at the center of marketing policy for every company. So, if you are among those looking for a career in digital marketing, then surely you are choosing a safe, growing, and right career option. In this blog, we are going to discuss several digital marketing profiles, career paths associated with it, and the reasons for the ultimate growth of digital marketing in today’s era.
Traditional marketing methods involved press releases, TV advertisements, radio advertisements, posters, print media, etc. Companies in the past, advertised their products using commercial advertisements or the handy pamphlets. But now, traditional marketing had fallen from nearly 60% because of the increasing trend of digital media. Digital Marketing is a very open and reliable environment. Giant brands and companies constantly come together for the discovery to learn and collaborate new technique of marketing. While performing research on the search engines, you might have come across through banners, irritating ads, some amazingly written blogs, or the marketing campaigns promoting the products. These all are done by digital marketers. The field is progressing rapidly day by day, and the upcoming world after 2020 is surely going to become “Digital.”
As per the research, the economy of the digital world is growing ten times faster than the traditional economy and organizations that engage themselves in online trading are twice likely to be generating jobs as compare to the organizations that are not performing online trade.
According to Seth Godin-
Marketing is no longer about the stuff that you make, but about the stories, you tell.
SEO helps in the optimization of the site and rank the website in search engines like Google, Yahoo, Bing, etc. so that users may get the desired results. The website optimization can be of several types such as on-site content optimization, web page optimization, or website backlink optimization.
SEO’s are the real-world heroes who don’t only optimize a website or rank the websites but also build visibility of the brand in the online world.
A modern SEO is not limited to keyword research, link building, site accessibility, but is much more than the traditional/classic SEO. The job responsibilities may be linked directly or indirectly:
It is a strategic marketing approach which motive is to attract customers by providing them the information which is useful, interesting, informative, engaging, and entertaining.
According to HubSpot:
Content Marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.
If you are among the ones who love to spend time on social networking websites like Facebook, Instagram, Twitter, or YouTube, then this must be the best career option for you. Social Media Marketing is the hottest career choice among youngsters. The scope and career growth in this field are tremendous.
Cultivation of leads and sales
PPC is a kind of sponsored online advertising that is used on a large range of websites, with the search engines where an advertiser pays only if a user clicks on their ads. With PPC, companies get their website noticed by their target spectators. PPC is just like silent selling. While performing the research on the search engines, you may see PPC ads just above or right of the search results.
There is no such requirement of a PPC expert. Minimum qualification is Bachelor degree or Graduation. Anyone who wants to give their career a change in the field of Digital Marketing may choose PPC as their first step because there are no such technical pre-requisites for this career option. PPC may offer you a chance to increase your own value and develop your skills.
Read: Frequently Asked 100+ Digital Marketing Interview Questions & Answers
Affiliate marketing is a brilliant and inventive way to earn money. According to Pat Flynn-
Affiliate marketing is the process of earning commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others, and earn a piece of the profit for each sale that you make.
Email marketing prevails when a company sends a business message to a batch of people via an email. These commonly include advertisements, desires for business, sales, donation appeals, or any formal business communication. It helps in the construction of customer reliability, trust, or brand recognition.
Inbound marketing is a marketing strategy that is designed to draw visitors and potential customers in, instead of pushing a brand or service outwardly which helps in the generation of leads. Inbound marketing is done with the collaboration of various digital marketing strategies like content marketing, SEO, and Social Media.
Collaborative skills of SEO, Content Marketing, and Social media
There are several reasons why Digital marketing is the most wanted career in today’s world-
If you want to know about the salary range of a digital marketer across metro cities in India and the other countries, the following table shows the average salary for the people in different sectors of digital marketing.
| Profile | Experience | Salaries (Yearly) | |||
| USA | Canada | Australia | India (Metropolitan cities) | ||
| Digital Marketing/SEO/PPC/Social Media Beginner | 0-1 Years |
Read: How to Become a Digital Marketing Manager? USD 30,140 – 92,245
|
CAD 33,000 – 85,000
|
Read: Want to Become a Digital Marketer? Here is What you Need to Know!
AUD 44,494 – 106,800
|
INR 2,50,000 – 4,00,000 |
| Digital Marketing/SEO/PPC/Social Media Specialist | 1-4 Years | INR 4,00,000 – 6,00,000 | |||
| Digital Marketing/SEO/PPC/Social Media Team Lead | 4-6 years | INR 6,00,000 - 8,00,000 | |||
| Digital Marketing/SEO/PPC/Social Manager | 6-8 Years | INR 8,00,000 - 10,00,000 | |||
| Digital Marketing Manager | 8-10 Years | INR 10,00,000 - 12,00,000 | |||
| Digital Marketing Manager with Marketing Background | 10-12 Years | INR 16,00,000 - 19,00,000 | |||
| Digital Marketing Manager with Non-Marketing Background | 10+ Years | INR 12,00,000 - 15,00,000 | |||
| Head of Marketing online/offline Marketing Background | 10+ Years | INR 35,00,000 - 50,00,000 | |||
Once you have got the information about the career options available in digital marketing, the next step is to get the opportunity under your belt. Now, it’s time to get some real-world, in-house experience, that is- get a real internship. Learn and explore what industry is doing and contributing to the digital markets. To get the internship, you first need to clear your mind and focus on the position you want to opt for. Then learn the fundamentals, attain certification, and accelerate your career. Get yourself involved in digital marketing events, webinars, conferences, etc. The main idea is to stay connected with the market to make yourself updated with what’s is going on.
You might have visited public banks, there you have seen a screen displaying shares market/ stock market numbers for a whole day, this is because to keep their bank employees updated with the market rates and whatever highs or lows market is experiencing. I’ll not say to keep your eyes stuck on the screen for 24 hours. Obviously not! You have other tasks too. But at least stay updated with the market trends and strategies. This will definitely help you to boost your career in Digital Marketing.
People who are familiar with market trends and strategies get job easily as compare to the people who just have gained theoretical knowledge. The field of digital marketing demands practical knowledge (quiz).
For your motivation, here is the bridge you will get through in the field of digital marketing-
| Profile | Experience | Salary |
| Digital Marketing Analyst/Coordinator | 0-1 Years | $44,000 |
| Digital Marketing Specialist/Expert | 1-3 Years | $57,813 |
| Digital Marketing Team Lead/Assistant Manager | 3-5 Years | $66,000 |
| Digital Marketing Manager | 5 Years | $80,000 |
| Digital Marketing Strategist/Marketing Director | 8 Years | $116,000 |
| Chief Marketing Officer | 10+ Years | $161,000 |
You have now understood all the aspects of the Digital marketing field that are listed above, now think through your strengths and weaknesses and choose your profile based on what you can perform best. Google is your best friend. Start googling about digital marketing, and you will get numerous resources to take help from. Get your hands dirty with some practical experience and prepare yourself for the basic to advanced level certifications in Digital Marketing.
Find out Digital Marketing associates that provide online classroom training and help you get prepared for the certifications. If you are still in doubt for the career opportunities or want to know how to take your first step in this field, then talk to our counselors or join our Demo classes. Happy learning!
Read: How to Prepare for Digital Marketing Certification?
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