Complete Digital Marketing Career Path - Why & How to Approach it?

Introduction

Digital Marketing Career - How it all started?

Digital Marketing career now stands in the top 10 best jobs across the globe, but if we talk about 2 decades back, was it still that popular?

No, it wasn’t, as this term was only weaved after the onset of the “Internet” & “Web 1.0 era” (millennials must remember that time). Before the internet, we all were just in the loop of aggressive selling and didn’t know that the future awaits us where marketing would be done distantly over the web, without having to travel door-to-door to deliver sales pitches. 

Knock, knock … who’s there? (random voice echoes)... Ma’am, we are selling properties at avenue street, would you like to look at the offer?… and then the doors were used to open for further communication.

Remember that time when sales pitches were offline, time-consuming & most of all… tiring?

It was finally after the 1990s, we saw the rising popularity of Digital Marketing which simplified the way businesses sell & market their product.

History of Digital Marketing - Taking a Step Back in Past

• It was 1993 when the first clickable banner got live.
• It was after 1998, we saw search engines by Google, Microsoft, Yahoo, mainstreaming over the internet.
• 2006 was the year to remember, as we saw a whopping 6.4 billion internet traffic in a single month (that was the first sign of Internet marketing growing).
• With web 2.0, we saw businesses interacting with their users more broadly.
• And then 2004 onwards, we saw social media platforms like Facebook entering the web and we continued seeing & accepting more digital media platforms.

This altogether started prompting small to big brands to celebrate their digital identity and making online marketing more than just an action, basically a full-fledged, growing career.

So are you a millennial or Gen Z looking for a Digital Marketing career? And have questions like:

• Why Digital Marketing Career?
• What are the benefits of a Digital Marketing career?
• What are the digital marketing job trends?
• What are digital marketing career opportunities or profiles?
• What is the prerequisite to make a Digital Marketing career?
• What are the digital marketing certifications?
• How to start a Digital Marketing career?
• What is the future of a Digital Marketing career?

You will have answers to these questions in the following blog below, so continue reading & let’s continue marking the legacy of Digital Marketing for Gen Z and more generations to come :)

Digital Marketing Career - Why is it a Good Move?

Digital marketing as we know it today is the best way to optimize marketing efforts and meet any individual or business group’s bottom line at a faster tide. Because of Digital Marketing, the efforts, cost, and time at door-to-door services or cold callings have saved businesses a lot of fortune.

But still, perfecting the art of Digital Marketing is not everyone’s cup & this is why they need skilled & certified digital marketing experts or further divided as SEO executives, content producers, advertisers, email marketing managers who could help them scale their digital outreach for best returns.

This explains why Digital marketing is good for business. But how about for individuals like us --- you may ask?

Well, a Digital Marketing career is a smart move for young freshers and corporate professionals, equally. Digital Marketing careers are a plus, as:

• The salary is good (you can earn an annual average between $50,000 to $150,000)
• The industry keeps on growing rapidly & transforms for new learnings (you are never stuck in a monotonous work zone)
• The work comfort is so there (you can be your own boss as a blogger, freelancer, or work under someone’s else ownership if you like routine)
• From small corporations to big brands, everyone needs a marketer to help them sell & make measurable returns on investments. 

Let’s watch over the Digital Marketing Career/job trends to know what potential this field has to offer:

Digital Marketing Career Path - Job Trends & Future Scope

Here are the top industries that are highly using digital marketing solutions to amplify their brand reach & outcomes --- and have tremendous job opportunities for the Millenials & Gen Z skilled marketers.

• Law
• Retail/eCommerce
• Education/training
• Information Technology
• Health Care
• Banking/Finance
• Fitness & Nutrition
• Food & Restaurants
• Real Estate/Interior Designing
• Fashion
• Media & Advertisement
• Entertainment
• Professional 

Basically, every business or industry that has a customer base online is in need of tactical Digital Marketing solutions & experts to sail their digital identity for great returns.

Digital Marketing jobs have a wide gap between its demand (59%) and supply (19%) because of certain reasons like:

• Less knowledge of Digital Marketing career
• Less skilled & certified Digital Marketers

This acute shortage of supply can be taken as an opportunity to mark your territory before everyone jumps out for the fierce competition & starts fighting for their spot. 

Here are few top brands that are hiring for diverse Digital Marketing roles:

• Google
• Microsoft
• Zoomcar
• Capgemini
• Adobe
• Cisco
• Sony Music
• Walt Disney
• Thomson Reuters
• Cognizant
• American Express
• HCL
• Yahoo
• AWS - Amazon web services
• HCL
• Hotstar

In fact, if you will randomly explore the career section of big industries or conglomerates, you will easily find the job openings for Digital Marketing & its internal roles like an SEO expert, email marketing, social media, content marketing & more in great numbers.

What Job Responsibilities Digital Marketers are Entitled to?

If we have to list the key responsibility of virtual marketers, it is to:

• Drive awareness through marketing touchpoints
• Generate traffic through manifold digital outlets
• Help website rank in the best spot of SERP
• Generate qualified leads for business & close them as long-term customers

All these by creating & implementing measurable marketing campaigns via tools, methods, platforms like emails, social media, search engines, guest blogging, on-page SEO & more.

Digital marketing is an expansive field, which is bifurcated in different further areas. Here are the Digital Marketing career opportunities or profiles you can explore.

Digital Marketing Career Path Options - Live Up the Choices!

Digital Marketing field is so huge. You can be much more than just a Digital Marketer. Don’t know what variant Digital Marketing career opportunities are there? Here are the top Digital Marketing career path options that you can explore & make up a prolific career with.

You can be a:

Digital Marketing Manager

Do you love leading & wish to see every Digital Marketing Campaign & practice at par?

Become a Digital Marketing Manager to plan, develop & manage overall digital marketing strategies and ensure that every digital campaign brings positive results in the form of conversion to business.

SEO Specialist

Do you have the knack for Googling and wonder what all it takes to rank websites on top?

Become an SEO specialist & apply tactical approaches that can help optimize websites to rank on top over search engines like Google, Bing, Yahoo. 

Content Writer/Content Marketer/Copywriter

Do you have a flair to research, write and frame compelling & marketable copies?

Become a Content Writer, copywriter, or Content Marketer to help brands source, create, promote relevant, informative & creative content --- to draw readership, customer base & subscribers from different marketing touchpoints.

Social Media Marketer/Manager

Are you a social media buff? Love writing, sharing impactful social media posts?

Become a social media marketer to help business brands create, source & market interactive & promotional content over popular platforms like Twitter, Facebook, Instagram, Youtube, and so on.

Email Marketing Manager

Can you write better catchy emails & start a positive conversation thread with people?

Become an email marketing specialist & help digital brands grow their subscribers’ list, create compelling copies, start a written communication loop that nurtures leads, sales & brand visibility.

Media Planner

Can you help brands create & promote compelling advertisements?

Become a media planner to help digital brands realize true value from an impactful media campaign. And help realize the media venues from where the target audience & customers can be roped in.

Digital Analyst

Do you have the zeal to analyze the business data and turn it into an insight that could help them gain? 

You can become a digital analyst and help businesses analyze & drive value from digital data from varied sources like Google ads, online ads, social media networks & other important platforms.

SEM Specialist

Are you willing to help brands top their organic & paid marketing efforts?

You can become an SEM specialist to help digital brands create, evaluate and improve their strategy or ultimate game plan for the paid marketing & organic search engine results, altogether.

Influencer Marketing Manager

Are you fond of digital influencers? Willing to drive positive traction from influencer marketing campaigns?

You can become an influencer marketing manager & help brands source popular influencers, promote content & brand propositions with their help, and maintain cordial Influencer relationship management & reporting standards with them.

Other than these, you can explore the following Digital Marketing career opportunities too, based on companies you are applying to, in some way or another.

• Digital Accounts Manager
• Google Analytics or Analytics Manager
• Direct Marketing Specialist/Associate
• Marketing Automation expert
• Blogger
• PPC Marketing Manager
• Affiliate Marketing Manager
• Web Designer
• Mobile App Marketing Expert
• Content Editor/developer
• AI specialist
• Business Analysis Expert
• PR Specialist
• Market Research Analyst

Is There Any Prerequisite to Become a Digital Marketer?

“Digital Marketing career path is very welcoming. Anyone from any professional or educational background can skill up in internet marketing for real good” --- Says Digital Marketing Trainer at JanBask Training

Digital Marketing is one such field where you don’t need to have any prerequisite knowledge to stand eligible for this career.

You can be anyone --- fresher or working professional from technical, creative, or management field & can still jumpstart your Digital Marketing career.

But to be in the positive eyes of the recruiters, you can focus on obtaining a degree in analytics, marketing, business administration, advertising, or related fields.

“What If I don’t have any Marketing specific degree?”

It’s okay if you don’t have any marketing or its related degree under your belt. You can still dig your roots in marketing. You just need to have one solid training or course online that upskills you end-to-end with internet marketing methods & tools. 

JanBask Training has a professional & world-recognized Digital Marketing course up and running that could establish your understanding of modern marketing challenges and how to address them with tactical approaches, tools & mindset.

While we will help you vest complete knowledge to pick up Digital Marketer’s & its subsequent roles & qualities from the ground up, in return, we just want you to have a hold on following personality qualities, before approaching our training module:

What does it take to become a Digital Marketer?

• Be Intuitive
• Be Creative & Innovative
• Be Passionate
• Be Socially Interactive
• Be a Problem-solver
• Be a good listener
• Be Willing to learn & grow

• Be Intuitive - Know what’s coming, because marketing is all about expecting the unexpected.
• Be Creative & Innovative - Because Digital Marketing is more than just about using definite tools & methods to get solutions.
• Be Passionate - Marketing is all about getting ahead but with out-of-the-box thinking & solutions, make sure you are passionate to do so.
• Socially Interactive - Have you seen a social media director who is aloof of social skills? We neither!
• Problem-solving - Be a good one because online marketing is all about measuring & crossing hurdles.
• Be a good listener - Listen to what your clients or company has to say & then respond to the challenges.
• Be willing to learn & upskill - Digital marketing is no rocket science but it is not a definite action too. It requires constant devotion to learn & apply the latest technology & practices, make sure you are open to contain more.

If you think you have these great qualities, you can definitely become a Digital Marketer in your dream company.

Digital Marketing Career Salary - How Much Will I Make In a Year?

Do you know 51% of Americans think their Digital Marketing salary is enough to meet the cost of living? How much can you expect to earn in a Digital Marketing role in prime locations of the world? Let's find out, all based on popular job portals sites like Indeed, Glassdoor, and Payscale.

Digital Marketing Salary in the USA

• As a Digital Marketer in the USA, you can expect to earn an average paycheck between $76,000 to $150,000 p.a --- says Indeed.
• As a Digital Marketing Specialist in the USA, you can expect to earn an average paycheck between $50,000 to $120,000 per year --- says Glassdoor.
• As a Digital Marketing professional in the USA, you can expect to bag an average annual paycheck between $72,000 to $146,000 --- says Payscale.

Digital Marketing Salary in the UK

• As per Indeed, a Digital Marketer in the UK earns an average salary between £30,000 to £80,000 per year.
• As per payscale, a Digital Marketer in the UK earns an average salary between £29,000 to £46,000 per year.
• As per Glassdoor, a Digital Marketer in the UK earns an average salary between £30,000 to £50,000 per year.

Digital Marketers Salary in Canada

• As per Glassdoor, the average salary of a Digital Marketer in Canada is CA$ 70,000 to CA$ 122,000 per year.
• As per Indeed, the average salary of a Digital Marketer in Canada is between $60,000 to $120,000 per year.
• As per Payscale, the average salary of a Digital Marketer in Canada is between $70,000 to $110,000 per year.

Digital Marketers Salary in India

• As per Payscale, the average salary of Digital Marketers in India is between INR 5,00,000 to INR 10,00,000 per year.
• As per Glassdoor, the average salary of Digital Marketers in India is between INR 3,00,000 to INR 12,00,000 per year.

The Digital Marketing career salary(S) we just shared are the average figures based on different popular job portals. Whereas, these figures are not fixated & from slightly to extremely vary in reality for each individual, based on several factors like:

• The location, every location has a different pay structure
• The level of skills & knowledge (the more you know, the more you earn)
• The certifications (is your knowledge validated?)
• The performance in the interview & negotiation rounds charm your way, and you get the desired Paycheck)
• The company size, scale & industry (bigger the company, bigger the budget)
• Experience level (if any)

Entry-Level Digital Marketing Career Salary(s) Can be Low, Here are a few tricks on how you can try to get exceptional packages from start!

• Possess absolute skills & confidence level - Whether you are going for a complete marketer job or its subfields as SEO, SMO, email marketer, content writer or so, make sure you have best-in-class knowledge acquired through an accredited training platform. 
• Relocate to highest paying cities - Digital marketing & related branches jobs are reimbursed highest in the UK, USA, India, Australia, Canada. Relocate to any of these choices if you love the adventure & beauty of each city.
• Grab as many certifications as you can - After finishing up the training, you are free to have as many digital marketing certifications as you like, under your belt. The more knowledge you will have verified, the more will be your possibility to get paid heavily. So keep on upskilling, learning & adding a new feather to your cap.
• Join formal internships - Joining formal internships with startups or big label companies will prepare you for how the actual marketing scenario works. You will get exposure in a multitude of ways, which will help you get ready for full-time jobs at a very attractive pay scale.
• Have exceptional communication & personality tone - Industries are willing to pay as long as candidates are ready to commit great results. If you have a way with communication & personality that convinces recruiters of you like the best investment, companies can tweak their hiring package for exceptionally talented & driven candidates like you.
• Network & expand your charm - Be on every professional or social networking channel, be in touch with hiring companies, the professionals of the digital age, this might help you attract the best option out of the pool.

Don’t be scared to start from scratch - Don’t be afraid to start from scratch, if you have the right skills, one day it will take you to the next-level job opportunities & pay. Just believe in your craft, start, and keep striving for the best, you will definitely get there to the desired Digital Marketing career salary package.

What are Digital Marketing Certifications? Are they Relevant?

Now, you may wonder whether becoming a certified Digital Marketing specialist is a must or choice. Well, it’s both. Obtaining Digital Marketing certifications is a choice as well as a need. They are the proof that explains your knowledge and skills are verified by the highest bodies & can be applied to solve the real modern marketing challenges. A Digital Marketing certification gives you:

• Good boosts during the interview round
• Opportunity to discuss & communicate your favored payscale
• Amazing confidence level
• Validation on the trendiest of knowledge in the digital domain
• A push of self-accomplishment & confidence to approach work gigs
• Opportunity to stand out from the crowd and great preference over the non-certified marketers

Some companies highly prefer hiring skilled & certified Digital Marketers to:

• Save their onboarding & training cost
• To get the accurate skills & knowledge for their problem statements
• To usher other staff members to take the certification plunge

Well, there are only 3 authorized bodies at present that validate your Digital Marketing knowledge with a certification exam. You can easily clear the certifications below after you have completed your formal Digital Marketing Training with an online training platform like JanBask. 

• OMCP Digital Marketing Certification
• AMA PCM Certification
• Salesforce Certified Marketing Cloud Professional

However, to validate your knowledge even more, after finishing the Digital Marketing Training for the above certifications, you can go ahead & apply for the following certifications, in addition, to add a feather to your cap, and enhance your employability even more.

• Facebook Blueprint Certification Exam
• Youtube Certification Program
• Hubspot Email Marketing Certification
• Hubspot Content Marketing Certification
• Google Analytics Certification
• Google Ads Certification
• Hootsuite Social Media Marketing Certification
• Microsoft Advertising Certifications

Digital Skills Recruiters Actively Hiring for over Job Portals

If you wish to become a wholesome Digital Marketing specialist or executive, make sure of the following skills that hiring managers have active vacancies based on:

• Digital Marketing
• Search Engine Optimization (SEO)
• Social Media Marketing
• Google Analytics
• Content Writing
• SEM (search engine marketing)
• Google Adwords
• Email marketing
• Web Content Management
• PPC Analysis
• Online/Strategic Marketing

Knowledge of managing, monitoring, and analyzing technology systems like CMS (WordPress, Magento, or so), Hubspot or inbound marketing tools, Google Analytics, Keyword planner tools, and more.

Apart from these, the two popular skills that recruiters expect candidates to have in their Digital Marketing resume are “Marketing Analytics” and “Marketing Automation”.

Digital Marketing Career Path - How to Start a Digital Marketing Career?

Wondering “How to Start Digital Marketing Career from Scratch”. Here are the 6 simplest steps of Digital Marketing career path. 

Step 1 - Dig up Some Research on Digital Marketing

Don’t enter a career without measuring its plus & minus. Take time to identify the pros and cons of a Digital Marketing career in terms of:

• Payscale
• Learning curve
• Ease of learning & performing
• Work exposure & atmosphere
• Career growth opportunities & more
• Hiring companies in the best locale
• Prerequisite
• Educational background/work experience
• Skills & Knowledge required
• Job responsibilities & expectations

Be analytical & assess the pros and cons of a Digital Marketing career based on the above factors overtly, and then try to find out how to start a digital marketing career.

Step 2 - Get that Expert Digital Marketing Career Advice

If you feel suspicious about Digital Marketing career growth opportunities, why don’t you have someone to talk to. You can over-share your thoughts with elders, friends, colleagues, teachers, real-time marketing experts (from platforms like LinkedIn or Facebook), or anyone you can entrust your visions with. They can better help you escalate your queries with the best digital marketing career advice.

However, if you don’t have someone to share your thoughts & discuss this branch of career so well, our Digital Marketing Career counselors can help you for free. You can escape any doubt with them, schedule a quick call. 

Step 3 - Decide to Stay or Loosen up Elsewhere

Internet marketing is a fast-moving ecosystem, if you don’t take that plunge today, someone else will & make the competition tougher. So don’t take months or years to decide about whether you want to stay or not. If the above analysis is giving you positive results, why don’t you start looking for answers to how to start a digital marketing career?

If you are uncertain of this Digital Marketing career path, reach us and we will help you pick some other matching & highly-compensating career choices.

Step 4 - Get the Online Digital Marketing Training

Join a professional Digital Marketing Training program that unveils you to the best marketing solutions, tools & tactical approaches, and not just in theory, but with great practical assignments & case studies prepared by industry-experienced Digital Marketers.

Don’t know which one to go for? How about you try us what we teach & how we teach with a quick & free demo class!

Step 5 - Rope in the popular Digital Marketing Certifications

To get more validation & confidence in your learned marketing skills, go try your hands-on in-demand Digital Marketing Certifications. The more you will collect them, the more will be your accurate knowledge base that recruiters are anticipating for hiring.

Step 6 - Apply for Jobs, Internships & make Notable Professional Networks

• Go socialize with real marketing professionals to know how they work, and get industry exposure over professional networking portals.
• Start applying for internships, full-time or part-time or freelance jobs, or maybe even start your own blogging or internet marketing business.
• Keep practicing & expanding your learning curve, to get amazing Digital Marketing career growth opportunities.

Final Words on Digital Marketing Career Path!

A Digital Marketing career is a very promising choice ever. Once you opt it:

• The pay is worth the hype
• The growth opportunities are tremendous
• Unlimited Digital Marketing profiles & certifications are there to explore
• Virtual marketing is ever-evolving, so you have fresh & latest concepts, tools &  methods to explore every now & then

If you are doubting Digital marketing career opportunities, let us tell you that it is today one of the 10 best jobs in the market, across the globe. And you can easily make up a profound career in it, by being from tech, management, creative, or any education or career background --- isn’t that great?

Hope the above article did justice to explaining why Digital Career is the best move by unfolding small steady steps on how to grow in Digital Marketing Career with professional training and a dash of confidence.

Frequently Asked Questions on Digital Marketing Career Path

Q1. How is Digital Marketing career?

Ans. Digital Marketing career outlook is positive. The work field invites you from any educational background with any work experience. The salary is worth the hype (even at the entry-level), the work culture is also good, as you get options to work remotely, self-owned, or under someone else’s ownership. 

Since digital marketing is not based on routine activities & actions, you will never face boredom in this career as you will keep on harnessing new tactics & tools. Digital Marketing jobs may look very analytical & technical from their roles & responsibilities, but in actuality, it is very creative & innovative like mystery-solving, once you start diving into it.

So now you know how is Digital Marketing career, want to start with a free demo class?

Q2. Is the Digital marketing job still in demand?

Ans. Yes, Digital Marketing is very much in, especially post lockdown scenarios. Digital Marketing has hit the list of top 10 Linkedin jobs, where SEO, Social media, content marketing are also the most looked out skills for jobs. Also, the expenditure in digital advertising is expected to cross 526 Billion dollars by 2024. This tells Digital Marketing investments are growing & opening avenues for you to join at a very lucrative pay scale.

Q3. Is Digital Marketing easy to learn?

Learning Digital Marketing & its components is no rocket science. You just need the willingness to learn & implement with a great analytical yet creative mind and you will be good to go. You can easily upskill in it via a formal Digital Marketing training program & studying for some certification exams. 

Q4. How long will it take to make a Digital Marketing career?

It will take you around 2 months to gain a complete understanding of digital marketing & its inherent subjects and then applying for the jobs. If you take our digital marketing training, we will help you get on par with all the basic to advanced concepts in about 10 weeks, where we will even help you apply for the relevant certifications, prepare your CV, and help you get ready for interview questions. 

We have both weekday & weekend batches, make sure you have enrolled yet!

Q5. Why Choose Digital Marketing Career?

The Benefits of a Digital marketing career are as many as following:

• The paycheck is quite high, even higher in posh cities & IT hubs.
• Approaching Digital Marketing & its subsequent jobs as SEO manager, SMO expert, email marketer, a content writer is very easy to approach.
• The work comfort is as per your wish. You can become a remote resource, freelancer, run a blog, open an internet marketing or any digital business, or work under a dignified company.
• With the right & consistent upskilling, you can easily meet your favored digital marketing career goals; which could be hike, seniority, recognition, or so on.

Q6. What is the Digital Marketing career scope for the future?

The Digital Marketing career scope for 2021 and years to come is very bright & positive. We are going to see major investments being done in this ecosystem, by small to big establishments. In simpler terms, as long as search engines & social media platforms are thriving, the future of a Digital Marketing career is very safe to travel along with. Enjoy Digital Marketing career growth, by starting your training today.

Q7. How to grow in Digital Marketing career?

To grow in a Digital Marketing career just keep upskilling, learning new waves of technology, tools, methods, creatives, and adding as many certification accolades as you can after finishing up the training & you will definitely enjoy digital marketing career progressions slowly but definitely. Yay, you have made it till here. Make sure to share why you are fond of the Digital Marketing career? And which specific part or subject of Digital Marketing interests you the most for career front? Spam us in the comments below!

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