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- Digital Marketing Blogs -
The Digital Marketing field is dynamic and booming, with a vast number of digital marketing roles. Each digital marketing role helps you in developing the right digital skills and strategies. The most common digital marketing roles are listed as Digital marketing manager, digital marketing executive, campaign manager, content manager, SEO expert, Social media experts, etc. They are using different tools and techniques with a common objective of driving more traffic to your website and increase the overall business ROI.
Here are a few facts about why digital marketing is necessary these days and why it has become a suitable career option for learners.
Digital Marketing is for passionate people who are creative and innovative. They are result-driven experts with different roles and job responsibilities. Here is the list of common Digital marketing roles and their respective job description.
To know career opportunities and salaries for different roles, you may check our “Digital Marketing Salary” blog. If you are not sure where you stand in the digital marketing space, take a quiz quickly, and know your level of skills and knowledge base now.
“Do you have years of experience in the digital marketing domain? If yes, this is the right time to progress in a marketing management role.”
A digital marketing manager is responsible for increasing brand awareness in the digital space. For this purpose, he utilizes a set of tools and strategies to generate leads from an integrated marketing campaign. He generally works with the marketing team, programming team, and vendors to launch campaigns in the right budget.
He should have strong communication skills to manage day-day-day activities effectively through emails, phones, or face-to-face meetings, etc.
He should have strong social media skills to enable communication with target audiences and plan strategies to grow relationships with potential customers.
Read: How to Become a Digital Marketing Manager?
As a marketing manager, he has to work in groups, and he should know how to organize and manage other team members to keep them motivated.
He should have excellent writing capabilities to write briefs, proposals, and specifications for clients and audiences, etc.
Marketing managers are high in demand across different sectors and industries. With the right skills and experience, he can enjoy multiple career opportunities at his fingertips with attractive salary packages. He can work as a freelancer too on multiple projects.
An Inbound Marketing Manager is responsible for attracting traffic and qualified leads to a business and converts them to customers later. Here is the quick description of inbound marketing manager role and responsibilities.
A digital marketing executive prepares reports on visitor data and identifies new ways to market products. He engages with the public through social media sites and ensures mass traffic to sites through the right set of tools and techniques. He is employed by different agencies based on the requirement.
To get into the digital marketing field, a bachelor degree in digital marketing or a similar field is required. You may also join the digital marketing certification course to acquire the required skills and knowledge for a particular digital media role. If you are not sure what you should learn as a digital marketer, download the syllabus first before moving ahead.
The average salary of a digital marketing executive in the USA is $60,714 per year.
The primary role of an SEO executive is to rank website pages on the top among competitors. The SEO field is booming, and the demand for SEO executives will never go down for many years to come. They are hired for large Companies having marketing departments.
Read: Frequently Asked 100+ Digital Marketing Interview Questions & Answers
This job role is open for all students either they have a degree or not. The only condition is that they should be familiar with SEO basics, tactics, and best practices. There are no requirements of any IT background or high-level technical competencies.
The average salary of an SEO executive in the USA is $43,821 per year and it goes higher for SEO manager positions up to $70, 123 as you start progressing in your career.
A social media marketing expert is responsible for social media management and combining marketing tactics for enhancing the overall brand awareness of a Company, interact with potential customers on social media platforms, promote the engaging content, and expand opportunities to increase the revenues.
A social media marketing expert should have the depth knowledge of social media platforms, marketing strategies, and content optimization techniques so that he may put the engaging contents on different social media channels.
There are different job roles performed by a digital marketing copywriter. He produces content for web page, refines or edits the existing content, writes a better copy of the available content, prepares content to post on social media platforms. He can work either as a freelancer or full-time copywriter. Let us discuss a few important job roles and responsibilities of a digital copywriter.
The average salary of a digital copywriter is $51,296 per year, or it can be written as $14.94 per hour. He has the freedom to work as a freelancer or full-time copywriter.
He follows the best conversion rate optimization strategies for lead generation and conversions. It is one of the highly crucial digital marketing roles responsible for managing, implementing, and testing conversion points in the digital marketing funnel. Let us discuss a few important role and responsibilities of a conversion rate optimizer, what he does exactly.
The average salary of a conversion rate optimizer is $73K per year, and this job role is highly demanded by industries in the digital marketing space.
Read: Complete Digital Marketing Career Path - Why & How to Approach it?
A content manager is responsible for content marketing that involves blog management, campaigns management, e-book publishing, copywriting, email communications, video marketing, guest blogging, etc. it is a popular digital marketing role today worldwide and getting high salary packages with the right skills and knowledge.
For a small Company, a digital marketing manager performs multiple roles. However, when it comes to a large Company, there is a dedicated person for different digital marketing positions, and SEM is one of them. He targets the number of leads and clicks, manages bids, focuses on keyword research, keyword analysis, ad copywriting, test ad campaigns, etc. Let us discuss a few popular job responsibilities of an SEM specialist for a Company.
The national average salary of an SEM specialist is $65,200 in the USA. This salary figure may vary from person to person based on location, experience, skillset, etc.
An analytics manager is responsible for implementing tools and strategies for translating raw data into valuable business insights. Here a few common responsibilities of an Analytics Manager as given below.
Final Words:
The above-discussed content gives you a clear idea of Digital marketing roles along with the respective job descriptions. Undoubtedly, digital marketing space is growing through leaps and bounds worldwide, and there are immense job opportunities for job seekers.
So, firstly, you must master the digital marketing skills by joining an online training program. You may join our digital marketing course at JanBask Training and get hands-on experience to be job-ready for the future. We would also recommend joining the demo class and analyze the learning environment with us.
Read: What Is The Average Salary Of Digital Marketers?
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