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Salesforce Automation Tools
Salesforce automation is about to automate the business tasks like inventory control, customer order tracking, and managing the sales process. Salesforce automation software is a set of programs that help in automating business processes. This software is sometimes known as Salesforce automation software while other time they are known as customer relationship management software.
Usually, they include an e-mail package, separate web-ready database, and customizable templates. They use a three-tier architecture to separate application, server, and database that reduces the programming demand load from the client side. As sometimes businesses have their separate way to execute business processes so this software can also be customized as per business needs.
Though there are many tools available for Salesforce process automation. Here we have brought a consolidated list of Salesforce sales and marketing automation tools that will help the organizations to automate their business processes.
Here the first fact is that sales automation is not only about automating sales process as it is neither self-sufficient nor able to execute on its own. It is a complete process that may include finding, nurturing, and converting the leads without compromising the customer satisfaction. They mean to create impressive proposals that can attract customers and generate more leads. 
When we talk about sales automation tools, then it is not only about the tools to automate sales process of the organization instead they can simplify customer services, lead management, quote generation, product ordering, order fulfillment, and many other tasks related to the sales process. The tools can automate the processes with minimal manual efforts and in an automatic way. Following are a few of the popular tools that are used for sales process automation:
This tool can empower your business process and make them better by converting the processes into more informed ones that can help you in making data-driven decisions. You can visualize the even large amount of data and salespeople can get easy to understand data-driven decisions along with the managed staffing, marketing, and support information. The Following are the features provided by this tool:
Read: All you want to know about Junction Object - Salesforce
AXIOM sales manager tool can be used to increase the efficiency of sales and management people. It can automate the quoting and proposal creation process that helps you to present a professional face to your customer. You can administer your sales process through this tool and help you in producing time-sensitive alerts, pricing, pipeline management, reporting and other CRM functions. Following features are provided by the wonderful AXIOM tool:
This tool makes the new customer signing process easier. It offers many solutions that may include RFP or request for proposal that helps your sales and marketing teams by creating automatic persuasive, professional and attractive proposals. It can also develop RFP presentations, responses and statement of work that is delivered directly to the client. Following features are offered by this tool:
As per its name, this tool is used to bridge the gap between sales and marketing process of the organization. In this tool, marketing automation is used to track the promotional efforts and visitor data. As a result, the lead database can be generated that automates the salesforce and help in boosting sales process and customer acquisition rate. Following features are offered by this tool:
This tool is a contribution of Microsoft that offers integrated business management tool and robust line of flexibility. It can make the sales process faster and help in winning more leads. This CRM tools can drive sales and marketing process effectively. Following are the features provided by this CRM tool:
Marketing is a major function or process of every business organization. Evolution of new marketing tricks makes the process more complex. Marketing people must remain streamlined with all the new activities and marketing functions. These marketing automation tools can help in driving revenue and nurturing leads. 
Let us discuss on 5 popular marketing automation tools and their benefits for the Companies one by one.
Read: Create Salesforce Application, Objects, Tabs & Schema Builder
This is a fully-featured marketing tool that can accelerate email marketing, social marketing, and lead generation processes etc. It provides the following features:
HubSpot offers many inbound marketing automation features and capabilities like SEO, email, blogging, and marketing etc. Following features are offered by the HubSpot:
It offers real-time personalization, budgeting tools, marketing calendar. It can help in generating highly targeted marketing campaigns. Following features are offered by the Marketo:
It offers email marketing and marketing automation solutions that can fulfill the sales and marketing needs. Following features are offered by the SalesGenius:
It offers marketing analysis and automation software for email, social accounts, online marketing, and the mobile marketing. It also provides implementation and consulting services. Following features are offered by this tool:
Final Words
Read: What is CRM? Salesforce CRM Tutorial Guide For Beginners
Salesforce automation tools are available for a number of business operations that may include sales and marketing processes. Various automation tools can increase the process efficiency and speed. So, these tools are always recommended and start using them today. Don’t forget to share your experience with us! All the best for your next marketing campaign.
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