Frequently Asked 100+ Digital Marketing Interview Questions & Answers

Introduction

Do you want to pursue a career in the digital marketing domain but are anxious about the upcoming digital marketing interview? Don’t panic! Let us help you! We’ve compiled a list of 100 + most frequently asked digital marketing interview questions and answers to stay competitive! 

Digital marketing is one of the hottest fields in recent times that provides lucrative career options for beginners and experienced candidates who wish to make a self-reliant and highly innovative career for themselves. 

Online marketing companies, startups, banks, and various other organizations are hiring digital marketing professionals at the present time. Professional digital marketing courses online will help you to keep abreast of the latest technology shifts from offline to online marketing.  

Before exploring the different digital marketing interview questions and answers listed below, let’s first try to understand why digital marketing is considered so important by most brands nowadays

Why is digital marketing so important?

Following are a few of the fundamental features that have led to the increase in the importance of digital marketing at the current time. 

• Affordable - The most crucial reason behind the popularity of digital marketing is affordability. Compared to conventional marketing techniques, digital marketing is significantly considered one of the most low-priced marketing methods. 
• Ease of Use and Flexibility - In the current tech-savvy world, nearly everyone uses smartphones, which helps businesses connect easily with their target market. Also, by using different digital marketing techniques such as social media marketing, email marketing, and text marketing, you can continuously stay in touch with your customers. 

Additionally, some other types of digital marketing techniques, such as banner ads, content marketing, and much more, provide a wide range of choices to marketers before finally selecting ones suitable for their organizational needs. 

• Easy to interact - Finally, another crucial benefit of digital marketing is that it facilitates business owners to directly interact with their customers, find out their requirements and demands and then apply changes accordingly. Consecutively, this helps retain the customer’s trust and helps owners determine the customer’s reaction or response to a particular or more than one product or service provided by your company.

So let's get started with

Digital Marketing Interview Questions for Freshers

Whether you’re a beginner or a professional who wants to be employed in the digital marketing sector, the following interview questions for digital marketing freshers vary from generic personal to more technical questions focused on a particular aspect of digital marketing. 

We tried to encompass as many topics as possible, so we hope you’ll find these questions helpful and also helps to pacify you!

1. Describe the meaning of digital marketing.

Basically, digital marketing alludes to advertising that occurs on a computer device, smartphone, tablet, or any other type of electronic device. Some examples to consider are Online video, display ads, SEO, paid social ads, social media posts, etc. It often contradicts conventional marketing strategies, like magazine ads, billboards, and direct mail. 

2. How can you classify digital marketing?

The digital marketing/statement is characterized into two sections

• Inbound Marketing: These techniques take the benefit of social media, digital blogs in e-books, webinars, or e-newsletters to upsurge the number of ticks on links and study more about a business and its facilities.
• Outbound Marketing: This section comprises employing ads, cold calls, e-mails, or reaching out to possible clientele through digital means

3. Why is online marketing favored over offline advertising?

This is one of the most commonly asked digital marketing interview questions for freshers. Most individuals go for Digital Marketing today since of various assistances. The online tool for promotion is SEO, Presenting, and Web Expansion. The quantity of leads is astonishing. One can reach numerous persons online and set a universal target. Whereas the quantity of individuals who favor reading newspapers, viewing television, etc., is lessening.

4. Explain the meaning of the term responsive website.

A Responsive Website may mention numerous things, like a site formed using Responsive Web Design (RWD) and a reckless website that replies very well to employer interactions. A website that regulates its layout per the viewport scope and the device's location. The content is obtainable on big and minor screens is similar but has a diverse layout that offers optimal knowledge of that screen scope.

5. What is the most real way to upsurge traffic to your website?

To efficiently upsurge traffic to your website, emphasize mentioning links and SEO. It will not only benefit one gain guests but will also benefit brand acknowledgment. Though, the most significant feature is to emphasize User retention. 

For example, receiving a Moz link and getting 10k companies on the website is a fairly decent result. However, you must note that the adaptation rate will be comparatively low. Though, the transformed leads will land on the website numerous times. But if you emphasize recollecting users, you will practice an improved conversion rate that grew from those thousands of appointments in a pair of months. By concentrating on appealing to the user, you can shape a site where individuals will keep impending back.

6. Describe the essential parts where you can practice keywords to enhance the site ranking.

For improved page ranking, you must need the keywords in subsequent areas

• Keywords in Web page content
• Keyword density in frame text
• Keywords in Captions
• Keyword in Website Heading
• Keyword in Website URL
• Keyword in the Meta tag

7. Describe what is PPC or Pay Per Click promotion.

Pay Per Click, also called Cost Per Click, is a method used to straight traffic to websites. In this practice, publicists pay the originator(website possessor or host) when the ad is ticked. In other words, it is the quantity consumed to get an announcement clicked.

8. Clarify what the main models for defining Pay-Per-Click are.

The main replicas for defining Pay-Per-Click are

• Flat rate PPC: In this model type, both producer and publicist decide on a fixed amount to be remunerated for each click. Usually, the originator has an amount card for a PPC plan based on diverse areas of their website or system. The quantity varies as per the content that usually appeals to more or fewer individuals.
• Bid-based PPC: In this model, the publicist contests with other promoters in a private auction hosted by a producer. The promoter will inform the producer of the maximum bid amount he is eager to pay.

9. Describe what an operative PPC keyword should be like.

An actual PPC keyword should be

Read: Complete Digital Marketing Career Path - Why & How to Approach it?

• Applicable: List the embattled keywords
• Comprehensive: Apart from the maximum prevalent keywords, it should comprise the “long conclusion of the search.”
• Extensive: PPC is iterative; consequently, the keyword list should be continuously growing and familiarizing.

10. Describe the significant elements to enhance the adaptation rates per PPC.

The conversion rate is nobody but to carry more invitees to your site. To upsurge the conversion rates, you must emphasize the next things.

• Write convincing content on your website that is applicable to the keyword or search inquiry.
• Uphold a high degree of significance amid your ads and consistent landing pages.
• The webpage should be a simple registration procedure, validation up for a newsletter, or making an acquisition.
• Check the project of your landing page, which should have the correct mixture of color, plan, and GUI to attract more clientele.

11.  What should be the method for operative Pay Per Click operations?

For actual Pay Per Click campaign, you want to do the next things

• Enhance more PPC keywords: By adding additional keywords that are pertinent to your occupation, you can enlarge the influence of your pay-per-click
• Divided Ad groups: By excruciating up your ad collections into lesser and more pertinent ad groups, you can advance your click-through-rate (CTR)
• Evaluation of expensive PPC keywords: Review exclusive and underperforming keywords
• Improve landing page: To bring into line with separate search inquiries, adapt the content and call-to-action of your pier page
• Add undesirable keywords: To recover campaign relevancy and decrease wasted applications, add non-converting relations /undesirable keywords. (When exploring with that keyword, it will not display your website/content)

12. Describe what is the meaning of on-page and off-page optimization.

• Off-page optimization: It is the procedure of increasing your search engine position by getting exterior links directed back to it
• On-page optimization: On-page optimization, straight contracts with the content and building of the website.

13. What should one do to evade the consequence?

• Do not associate with any additional site with a bad page rank
• Evade Poison words, for instance, the word “link”; when your hypertext this manuscript to give the link to your site, it develops poison words
• Evade thieving text or images from other areas
• Evade re-directing users to an additional page and complete revive meta-tags – don’t directly send users or visitors to the additional page even beforehand he or she ticked on the web page link.

14. Describe what the features of “bad links are.”

The features of “bad links” are

• Associations from sites that are unconnected to your sites,
• Associations from low Page Rank and Little traffic,
• Associations from link connections,
• Associations from those sites that are not in the Google directory,
• Salaried links,
• Links from similar anchor texts coming from numerous sites,
• Spam links from blogs or training.

15. What lured you to this digital marketing job?

When the examiner asks you what interested you in this job, there are some things he is wearisome to know. Give the examiner a good impression of your standards and partialities that match up with the necessities of the business. Be truthful and ask yourself what made you put on for this job – was it site? The corporation? Or a superb occasion? Emphasis on the part and say that you are required to work for one of the finest officialdoms, and the chance was a walking stone in taking the occupation ahead.

16. What are the types of Digital Marketing in the industry?

Following are the different types of Digital Marketing formats:

• Social Media Profiles
• Website
• Images and Video Content
• Blog Posts and eBooks
• Reviews and Customer Testimonials
• Brand Logos, Images, or Icons

17. What is the difference between direct marketing and branding?

• Direct marketing longs to increase a business's revenue by generating demand. Using stories inside brand marketing facilitates you to communicate with a target audience on a much more profound level.
• Direct marketing directly affects top-level revenue. Generally, a huge level of urgency and priority is allotted. On the other hand, Brand marketing has a long-lasting impact on brand value and functions as a wall to economic pressures. It isn’t compelling, but it's important.
• Some direct marketers have testing and measuring on their minds often, and distinction is what brand marketers look for.
• KPIs used in direct marketing include Response, leads, conversion, and sales, and brand marketers focus on KPIs such as brand awareness, recognition, and engagement.

18. Which are some of the most popular digital marketing tools?

There are different types of techniques In Digital Marketing to achieve a particular aim. Here are a few examples of tools used:

• Google Analytics

This analytics platform allows people to monitor the performance of their social media, video, and apps. It also helps digital marketers to calculate the advertisement's ROI from this platform. 

• Ahref

Is an exceptional tool for analyzing backlinks and SEO analysis.

• Mailchimp

Is an email marketing tool that allows marketers to manage and communicate with clients, stakeholders, and other interested parties from one central position.

• Google Keyword Planner

Is a digital marketing tool that could assist marketers in researching keywords for Search Network campaigns. It's a free application that enables you to identify relevant keywords for your business, monitor how many monthly searches they are creating, and evaluate how much it costs to target them.

• Kissmetrics

Is an all-inclusive online analytics software that offers crucial website insights and user engagement.

• Keyword Discovery

This tool gives you access to one of the most comprehensive keyword indexes assembled from overall search engines. Keyword discovery provides access to user search keywords for products and services, including search terms that redirect consumers to your competitors' websites.

• SEMrush

Is an all-inclusive toolkit for acquiring web visibility and studying marketing. Tools and reports generated using SEMrush will benefit digital marketers in SEO, PPC, SMM, Keyword Research, Competitive Research, and content marketing.

19. What are the four C’s of Digital Marketing?

The 4 C’s of digital marketing are as follows-

• Customer - It is the person who receives the message.
• Content - The message seen by the customer is referred to as content.
• Context - It is the message sent to the customer.
• Conversation - It means a conversation between you and your consumer.

20. How do you stay updated with the latest Digital Marketing trends?

This one is a frequently asked digital marketing interview question. Because digital marketing is a dynamic field, staying updated with books, blogs, webinars, and podcasts is vital. A few of the renowned resources to stay abreast with digital marketing are a blog by WordStream, websites like Mashable, The Neil Patel Blog, Social Media Examiner, etc. You must spend time on these resources if you are unaware of them.

21. What are Webmaster tools?

This is one of the most frequently asked interview questions for digital marketing freshers. These are a group of tools offered by Google to help digital marketers and website owners administer their websites' online presence.  The webmaster tools encompass concepts like website performance data, SEO tips, etc. 

22. How to improve conversion rates?

This could be one of the most important questions from several digital marketing interview questions. The answer is simple - you can enhance conversion rates using several ways. Some include creating compelling offers, optimizing the website for improved conversion, and analyzing different elements of the website and campaigns. 

23. What is more important, engagement numbers or the number of likes/follows?

This is one of the most difficult digital marketing interview questions to answer. For that, you need to be curious otherwise, you don’t know how likes or follows are related to likes, follows, or engagement numbers. 

These numbers are useless if the follows, or likes don’t convert into sales or improve your business. Therefore, engagement is better as compared to follows or likes. 

You can also answer this digital marketing interview question as an individual activity objective. That means attaining these metrics will outdo any day if the aim is to earn more followers or likes. But if the aim is to increase user engagement, digital marketers must improve these metrics. 

24. What is AMP?

Several digital marketing interview questions and answers depend on AMP or Accelerated Mobile Pages. It's a project from Google and Twitter to create fast mobile pages. It's an open-source library that helps you develop quick-loading and lightweight website pages. 

Additionally, it facilitates publishers and marketers to develop responsive web pages that can be supported on different platforms and are compatible with all browsers.

 It is an open-source library that assists you in creating a fast-loading and lightweight webpage. Moreover, it allows publishers and digital marketers to create mobile-friendly web pages. These web pages can be supported on various platforms and are compatible with all browsers.

25. What is the use of YouTube in Digital Marketing?

Freshers are often asked this digital marketing interview question. Using YouTube, digital marketers can represent a better business version by creating engaging videos. It helps to grow website traffic, prolong reach, and increase brand awareness and ROI.

26. Explain the user journey of an online buyer.

The following steps are included in the user journey of an online buyer.

1. Awareness - When customers recognize your brand.
2. Consideration - Prospective consumers look to evaluate if you offer products meeting their needs.
3. Preference - Online buyers create alternatives to understand which website they want to buy from, based on the research.
4. Purchase - Online shoppers make a purchase decision.

Digital Marketing Interview Questions And Answers For SEO

27. What is the difference between Dofollow and Nofollow?

Dofollow - These links allow search engine crawlers to follow the link to promote it from SERPs and send it to link juice to the target website.  In other words, reputation is handed down to another website.

For instance- 

http://www.ABC.com/”>ABC

Nofollow- These links don’t facilitate search engine crawlers to follow the given link and don’t hand down any link juice to the target domain. 

For instance-

ABC

28. Explain what a 301 Redirect is. How different is it from a 302 Redirect?

A 301 redirect informs visitors and search engine crawlers that the original webpage has permanently been moved to another location. On the contrary, a 302 redirect only acts as a temporary redirect and doesn’t transmit the link juice to the target website. 

29. Why are backlinks important in SEO?

Backlinks are essential in SEO. these are external links to your website that can help you with the following: 

• Improving the credibility of your website
• Increasing the website’s domain authority
• Gaining organic search ranking
• Increasing referral traffic

30. What are the best practices for ranking your YouTube videos?

Here are the best practices for ranking your YouTube videos:

• Create video content that’s informational as well as engaging 
• Optimize your YouTube videos by following the below techniques: 
  • YouTube titles should have a high search volume and low competition
  • The description should be relevant to the title you’ve selected
  • It's important to use relevant and correct video tags
  • The character limit of your title tag must be under 100 characters
  • Make use of engaging thumbnails and relevant hashtag
  • Advertise your video content on different social media platforms

31. What is Mobile-First Indexing?

For indexing and ranking websites, search engines like Google use mobile-friendly content. That means if a website has a responsive web design, search engines like Google will rank it higher on SERP. this ranking is based on how great your website functions on smartphone devices.

32. List the most popular local SEO ranking factors.

Here are the most popular local SEO ranking factors -

• Individual pages for each product and service
• Listing your business on Google My Business 
• Altering the NAP citations (i.e. business's name, address, and phone number )on your website and keeping up consistency
• Inserting a Google map
• Optimizing meta tags and website content
• Listing your business to local libraries
• Choosing reviews and ratings

33. How to avoid the content penalty for duplicates?

One can avoid the content penalty for duplicates using the following methods: 

• Using a 301 redirect to the original URL
• Using a rel=canonical attribute to the original content. This informs the search engine that a particular URL showcases the original webpage.
• To choose a preferable domain within the Google Search Console. It can redirect search engine spiders to crawl web pages differently.

34. What are the ways in which you can Increase Web Page speed?

You can increase web page speed by

• Using simple web design,
• Optimizing images,
• Enhancing server response times,
• Minimizing redirects,
• Allowing browser caching,
• Choosing a Content Delivery Network (CDN).

35. When should Short Tail and Long Tail keywords be targeted?

Long tail keywords are often used for targeted web pages such as product pages or blogs/articles. On the other hand, short-tail keywords work best when the aim is to drive more traffic to your site. 

36. What are some crucial elements when developing a website?

• Website architecture and navigation: Good site architecture is important for bots to access and index the content easily
• Responsive web design: This makes your website user and mobile-friendly. It will also increase the amount of time a user spends on your site, by extension also improving your site’s ranking.
• Create a sitemap: It helps search engine bots understand the structure of your website.
• Robot.txt: This instructs search engine crawlers to understand which pages don’t need to be indexed. It is added to the website’s root directory.

Next up in this digital marketing interview questions article, let’s cover questions related to Search Engine Marketing. 

37. What are the most efficient ways to improve website traffic?

Some of the most efficient and proven ways to improve website traffic:

• Optimizing website content using relevant keywords
• Developing targeted and user-friendly landing webpages
• developing highly engaging and best quality, unique web content
•  Promote your website using digital ads 
• Enhance local search

From an aerial perspective, on-page SEO optimization refers to the factors and techniques that are especially focused on optimizing different aspects of your website that you can control. On the contrary, off-page SEO optimization refers to the optimizing factors and strategies zeroed in on promoting your website or brand. 

39. What is the use of anchor tags in SEO?

Anchor tags are primarily attached to a word or a phrase that brings visitors to various sections of the webpage, as against other web pages. In other words, creating a distinct URL inside the same webpage. A few of the advantages of using anchor tags include:

• No scrolling
• Maintaining things in order

40. Explain the significance of CTR and how you calculate it.

The CTR, i.e., Click Through Rate, is the ratio of the no. of clicks on a particular link to the no. of times people have shown your ad. It is a crucial metric because it represents how your audiences react to your assets and lets you understand what works intermittently. 

Having a low Click Through Rate means you're not targeting the right audience, or your language or style is irrelevant to your target audience and can’t attract them nicely to make them click. 

41. What can you do to enhance your conversion rates?

You can improve your conversion rates using some of these best practices

• Start by stating your website goals
• Gather and analyze your website visitor’s data
• Carry out competitor analysis
• Optimize layouts of your crucial web pages

Digital Marketing Interview Questions And Answers for SEM/PPC

42. Explain what Google AdWords is.

Google AdWords is the solitary most prevalent PPC promotion system in the globe. It works on Pay per click prototypical. The AdWords stage permits the occupational to create ads on the Google search engine and their additional possessions.

43. Could you tell us some of the Google AdWords Ad Extension names you know?

• Sitelink extensions 
• Location extensions 
• Call extensions 
• App extensions 
• Review extensions 
• Callout extensions 
• Structured snippet extensions 
• Price extensions 
• Automated extensions report 
• Image extensions 
• Previous visits 
• Dynamic site link extensions 
• Dynamic structured snippets

44. What is Pay-Per-Click? Explain how you will design your strategies to make your PPC campaign more effective.

PPC or Pay-Per-Click ads are a type of online advertising where you need to pay only when someone clicks on your advertisement on a SERP. Henceforth, develop a list of highly acceptable strategies for making use of PPC effectively, depending on your choices.  

45. Explain how Ad Ranks are calculated.

Google Ads uses an Ad Rank calculation technique to calculate ad rankings on search engine result pages. Ads having a higher Ad Ranking are displayed at the top of the result page and the other way around. To get Ad Rank, multiply the CPC bid by the Quality score. 

46. What is Ad Scheduling?

Ad scheduling allows digital marketers to put up particular hours or days to present advertisements to their target audience. It can also support making bid adjustments for a particular day or time. 

A few of the benefits of using ad scheduling include the following: 

• Ensuring that the ads aren't running when they didn’t perform effectively earlier.
• Making sure that users are provided when you’ve finite client service hours
• Ensuring that consumers' demand and supply are addressed

47. What are the different ad formats available on Google Ads?

• Text ads: These types of Google Ads only have text content and are found on Google’s search engine result page. 
• Responsive display ads: These types of Google Ads adapt their size and format based on the available space. These could be text or image ads.
• Image ads: These types of Google Ads utilizes static or interactive images. They could also have formats: .gif, .jpeg, flash, etc.
• App promotion ads: These types of Google Ads are used to improve application downloads
• Video ads: These types of Google Ads can be executed as a stand-alone or integrated into other broadcasting video content.
• Product shopping ads: These types of Google Ads present product details such as title, price, store name, etc.
• Showcase shopping ads: These types of Google Ads contain an image and a description that grows when clicked, giving product and store information.
• Call-only ads: These types of Google Ads allow customers to connect with your business directly with the help of the phone number provided.
   

48. What is RLSA, and how does it work?

RLSA, also referred to as Remarketing Lists for Search Ads, allows you to personalize search ad campaigns for users who’ve already visited your website. You can also tailor bids and ads to serve these visitors whenever they’re on Google, and it is other search partner websites. 

This allows you to optimize your current keywords for visitors and bid on keywords you frequently bid on.

49. What types of audiences can be used in GDN?

49. What are the types of Keyword Matching available in Google Ads?

Following are the different types of parameters that could be set on your keywords to manage different types of searches that can actuate your advertisements.

• Broad match: These types of ads get triggered when a user searches for any word in your keyphrase
• Phrase match: These ads appear only when the user searches for your exact keyword phrase in its exact order. extra words at the beginning or the end are permissible.
• Exact match: These types of ads appear only when users search for the exact keyphrase

50. What are some reasons why your ads could have been rejected?

They could only disapprove of an ad because it violated Google’s advertising policies. A few of the policies include: 

• Prohibited content: Content that can’t be advertised on Google 
• Restricted content: Content you can advertise with certain restrictions
• Prohibited practices: Practices you can’t follow if you wish to advertise using Google
• Editorial and Technical: Standard quality levels for your ads and websites.

51. What are the different types of bidding available in Google Ads?

• CPC: CPC, also referred to as Cost-Per-Click, allows you to put up a max. price on the cost of someone clicking on your ad. And you are required to pay only when a viewer clicks on your ad.
• CPV: CPV, referred to as Cost-Per-View, is a method that sets up a price you’ll pay for your video ads by default. You are required to pay only when a visitor views your ad.
• CPM: CPM, or Cost-Per-Impression, is the total money you pay every time your ad is presented in the Google Display Network or Search Network. You are required to pay for the impressions yielded by your advertising.

52. What are some automatic bidding strategies?

Automated bidding lets search engines like Google automatically set a bid amount depending on the possibility of your advertisement receiving a click or conversion. A few of the strategies you can select are: 

• Increased site visits: Boost clicks: This bidding strategy automatically sets up your bids to help to receive as many clicks as possible under your budget
• Increased visibility: Target impression share: This bidding strategy sets up your bids with the objective of presenting your ad on the top of the SERP or anywhere in the SERP
• Get more conversions: Target CPA: This bidding strategy sets up Search or Display bids to yield as many conversions as possible.
• Meet target return on ad spend: Target ROAS: This bidding strategy automatically sets up your bids to earn high conversion value at the target ROAS (Return On Ad Spend)
• Get more conversions while working under your budget: Increase Conversions: This bidding strategy sets up bids to help you yield the most no. of conversions for your campaign when disbursing your budget.

53. What is the quality score in Google Ads?

A quality score in Google Ads gives users an understanding of their ads’ quality. This score varies from 1 to 10 for every keyword, showcasing the quality of your ads and the landing pages generated by them. 

These ads are ranked on the basis of expected click-through rate, ad relevance, landing page experience, etc. A good quality score indicates that Google acknowledges your ad and landing page are valuable and relevant to users looking for that specific keyword. 

54. What are the hallmarks of a good PPC landing page?

• A catchy, powerful, and attractive headline
• Employing an efficient and compelling copy
• Offering engaging content such as images, videos, gifs, etc.
• Ample white space accentuates the user’s attention to particular elements on the webpage.
• Integrating trust indicators such as statistical evidence, testimonials, etc.
• Deploying a well-thought-out lead capture form.
• Adding a powerful call to action button.

Now, getting ahead in this digital marketing interview questions and answers article, let’s talk about interview questions related to Email Marketing. 

Digital Marketing Interview Questions And Answers for Email Marketing

55. What are the major differences between hard and soft bounce emails?

Soft Bounce Emails: The soft bounce emails indicate that the email has made it to the recipient’s email server but bounced back due to some reasons. These reasons could be: 

• Being excluded by the recipient
• The inbox of the recipient is full
• The email server of the recipient is down

Hard Bounce Emails: A hard bounce occurs when an email has been banned permanently. A few reasons could be: 

• The email address of the recipient is invalid
• Your reply-to-addressing is blocked

56. What would you do to improve your email's CTR (Click-through-rate)?

• Frame an exciting subject line.
• Use the preview text efficiently.
• Make emails mobile-friendly
• Create appealing email content
• Segregate and customize your emails
• Make your emails aesthetically appealing and add relevant images
• Place the CTA where it’s clearly visible to users
• A/B Test your emails

57. How to inform your customers about company news and establish a relationship with them?

Amongst the best ways to establish a relationship with your customers is with newsletters. Following are the several ways to develop a newsletter email: 

• Create a newsletter with 90íucational and 10% promotional content
• Create a catchy subject line
• Make use of the right email template
• Make use of gripping images
• Add a clear CTA
• Include your contact information

58. Define these metrics - Open Rate, Click-through Rate, Response Rate, and Forward Rate. 

• Open Rate: This is the percentage of the total no. of recipients who opened an email campaign link.
• Open rate = Emails opened/Emails sent - Emails bounced
• CTR: This is the percentage of the total no. of recipients who’ve clicked on your CTA. 
• CTR = Number of click-throughs/Number of delivered emails
• Response Rate: This is the percentage of the total no. of recipients who clicked on your email campaign link and completed the action. 
• Response rate = No. of actions taken/No. of emails delivered
• Forward Rate: It refers to the rate at which your subscribers share your emails with others. 
• Forward Rate = No. of clicks on a share/No. of total delivered emails * 100

59. How to recapture inactive customers?

• Re-engage the subscribers with engagement.
• Opt for exciting subject lines
• Run polls or competitions to re-connect with customers
• Personalize your emails
• Provide compelling email design
• Follow a constant schedule
• Ask for user feedback

60. What are the different ways to segment buyer personas?

• Geographic segmentation: Using this segmentation, you can target your audience on the basis of your geographic details such as city, state, country, and continent
• Demographic segmentation: Using this segmentation, we can segregate the audience depending on age, education, income, gender, occupation, nationality, and so on.
• Behavioral segmentation: Using this segmentation, we can segregate the target audience depending on their behavior and decision-making patterns like purchase, online activity, search history, and more

61. What is A/B Testing, and give some examples of A/B Testing?

It is a process to examine the two email campaigns to evaluate which is more efficient in terms of high open rates and click-through rates.

You can test some of the following variables:

• Subject line 
• Email design (like font type, font color, font size, etc.)
• Personalization (For instance: “Mr. Park” vs. “Park”)
• Preview text
• Images
• CTA (For instance: “Shop Now!” or “Buy Now”)
• Exclusive offer (For instance: “Save 10%” or. “Get free shipping”)

62. How to prevent an email from getting into spam?

• Create compelling subject lines and segment your target audience
• Unfailingly include a “from” name
• Check whether you’ve added an “Unsubscribe” link
• Optimize emails for various types of devices
• Optimize images for email
• Choose more text and lesser images
• Avoid grammatical mistakes

63. What are the best practices for email subject lines?

• Include a number in the subject line
• Include an emoji in the subject line
• Personalize the subject lines for better open rates
• Opt title case for the subject lines
• Watch the length of your subject line 
• Build up a sense of urgency
• Avoid grammatical mistakes

In line with this digital marketing interview questions and answers article, let’s divulge into interview questions related to Social Media Marketing.

Digital Marketing Interview Questions And Answers for Social Media Marketing

64. How will you respond to negative comments?

• Briskly acknowledge it: Quickly acknowledge the comments and begin with positive engagement to change a negative experience into a positive one.
• Observe things from the consumer’s point of view: Look at the reactions from the customer’s point of view. Try to comprehend why are they feeling the way they do and what you can do to fix it.
• Take it out of the spotlight: Try to solve the problem in an appropriate forum, like email, phone, or any other available method.
• Keep track: Stay connected with your customer even after you solve the situation to strengthen your bond further.
• Ignore the trolls: Ignoring them ensures they don’t enjoy the notoriety.

65. What are the different types of Facebook ads?

• Single-image ads: These are single-image Facebook ads with an extra text on top, a link description that hyperlinks to your website, and a CTA. The image requirement is 1200x628 pixels.

• Multi-product ads: These Facebook ads are generally illustrated in carousel form, facilitating your visitors to look at the variety of products you offer, including a CTA.

• Video ads: Facebook video ads generally vary from a few seconds to 120 minutes, one of the most engaging types of Facebook advertisements on Facebook. These kinds of ads generally receive around 10% to 30% more views compared to other types of ads.

• Lead ads: These types of Facebook ads facilitate you to obtain user details such as their names, email IDs, or phone numbers without exiting Facebook.

• Slideshow ads: These types of Facebook ads facilitate you to develop interactive ads with the help of interesting images, image carousels, zooming detail, and tilting views to complete alluring UX with a mixture of single, multi-image, and video ads.

• Collection Ads: These Facebook ads combine video, slideshow, or product images obtained from your product listings. This format works great for visitors who want to advertise a number of their products simultaneously.
   

66. How can you use the holiday season for social media marketing?

• Change ad placements to ones that other advertisers frequently use
• Put up transparent, simple, and compelling offers for visitors 
• Ensure that your images contain only 20% text
• Ensure that your ads emotionally reverberate with your target audience
• Consistently keep track of reports scaling successful ad campaigns or setting up ones that don’t work on pause
• Connect the holiday with your products or services

67. How can you make content go viral?

• By creating short-form content
• By making visual content such as images and videos perform better
• Running giveaways to draw user attention and create brand awareness and user engagement
• Making use of trending hashtags and topics on your posts
• Requesting users to interact 

68. How would you measure an organization's social media marketing success?

• For conversion: Monitor content downloads, online sales, webinar registrations, lead generation, form submissions, and so on.
• For Engagement: Find out how many people take part in the conversation: how many comments, replies, reposts, or retweets the posts are generating?
• For awareness: Analyze reach, volume, and exposure to understand how extensively your message spreads.
• For driving traffic to the website: Monitor clicks, URL shares, and conversions, including the path visitors are using to land on your website. 

69. What are some things to focus on when advertising on Twitter?

• Emphasize urgency to ensure visitors take quick action
• Indicate discounts in terms of percentages instead of in currency value
• Avoid using hashtags that don’t relate to your business or product
• Keep your ad copy short and concise
• Ensure that your ads are responsive

70. How can you use social media to promote your event?

• Share resources related to the event
• Remarket your event to prospective attendees
• Use photos of attendees in social media updates
• Create the latest uniform hashtags that could be shared over several channels.
• Create a reel of the best moments from previous events
• Share behind-the-scenes images and videos
• Share pictures of guest speakers, including their quotes

71. What are some things to focus on when setting up your Ad creative?

• Make use of attention-grabbing ad creatives relevant to your brand.
• Make use of a primary, but bold color scheme.
• Avoid using clip art in your ad creative
• Avoid using low-resolution, pixelated images.
• Make use of well-lit images.
• Decide how you want it - clean and minimal or colorful and vibrant? 
• Showcase images of people that benefitted from your product rather than the product itself. It’ll help you in creating an attention-grabbing ad creative.
• Ensure your ad creatives work for your business without needing an explanatory copy.

72. What KPIs do you use in social media reporting?

Some of the frequently used KPIs in social media reporting are

• Likes
• Followers growth
• Traffic conversions,
• Social interactions,
• Social shares

And lastly, let’s talk about digital marketing interview questions and answers related to Content Marketing. 

Digital Marketing Interview Questions And Answers for Content Marketing

73. What are the essential elements of good website content?

• Usefulness: Website content must be written in such a manner that it provides what the users are looking for. This impacts UX and ranking on the SERP.
• Engagement: Add elements such as content structure, headlines, images, videos, and infographics to liven it up.
• Call-to-action: The website content should be written in such a way that it has a powerful call to action.
• Credibility: The information in the website content should be from an authorized source.
• Originality: Make sure that your website content isn’t plagiarized because it can have a negative impact on your business’ reputation.

74. What are the different types of content you can develop?

Content marketing stimulates interest in a business's products or services by developing and sharing online information. 

It includes the following types of content: 

75. What are the benefits of having a content calendar?

• Never misses important dates: It’ll ensure you don’t miss them. 
• Adhere to a steady posting schedule: Using a content calendar, your prospective followers can see how devoted you are, and it also helps develop a lasting relationship with them.
• Finding an ideal content mixture: You can learn how to mix your content, such as articles, videos, news stories, and more.
• Saves time:  It can help you prepare for future events
• Work out what works: Scheduling your posts puts minimum strain on you, including your team members. It also minimizes strain on business resources.
• Assure fresh content: It’ll ensure that the new content you create is unique and not replicated.
• Work out what works: A content calendar will make it easy for you to evaluate results and improve performance.

76. What are the different types of content at every step of the customer lifecycle?

Awareness: 

Engagement:

purchase:

Post-purchase:

Advocacy:

77. How do you decide the tone of your content?

• Brand personality: The features of a brand are the suggestions depending on which content strategy is created. The tone of your content should align with your content strategy. 
• Audience profile: Evaluating who the target audience is and how you want your business to be seen by your audience are crucial questions that help to choose the style and tone of writing content.
• Channel: The content you develop should be regardless of the channel and compatible with brand traits.

78. How do you promote your content once it gets live?

• Sending an email communication: Once your content goes live, email broadcasting can inspire people to run over.
• Interact with your community: Make use of social media groups, content promotion networks, and online communities to reach out to your target audience.
• Pay to promote: Promote your brand on different platforms, such as Facebook, Instagram, etc., to earn higher reach and impressions.
• Promote on social media: Promoting on different social media platforms for targeting interested audiences will increase your content visibility.
• Write for others: Allure users from the internet to crucial pages on your site by doing guest posting and blogging.

79. How can you evaluate how well your content is doing?

You can evaluate how well your content is doing through

• Search engine results
• Traffic and repeat traffic
• Engagement - Likes, shares, comments, etc.
• Call to action - Inquiries, lead, sales, etc. 

80. What are the steps involved in the content marketing process?

• Decide the goals you wish to fulfill using the content marketing campaign
• determine buyer personas to evaluate the target audience which best suits your content
• Perform content audits to evaluate the high-quality content that could be utilized
• Select a suitable CMS 
• Begin by brainstorming ideas for new content
• Finalize a specific kind of content you wish to develop
• Publish your content 
• Manage your content 

81. How do you target the right audience for your content?

You can target the right audience by gathering information like demographics depending on site visitors, email subscribers, and social media followers.

Miscellaneous Digital Marketing Interview Questions And Answers

82. What are the most efficient ways to boost traffic to your website?

The most effective and well-known strategies to improve website traffic are:

• Paid searches
• Adding backlinks in display advertising
• Content marketing
• Creating attractive headlines
• Video Marketing
• SEO 
• Content improvement
• Making use of long-tail keywords
• Guest posting
• Look out for referral traffic
• LinkedIn content promotion
• Internal linking 
• Email marketing

83. What are the key areas where you can use keywords to optimize your website ranking?

The following are the key places where you can utilize keywords to optimize website ranking:

• Website URL
• Website Title 
• Meta title
• Meta description
• Headlines in the body
• Website content 
• Image titles

84. What are the different types of SEO?

Following are the different types of SEO:

• Technical SEO
• On-page SEO
• Content SEO
• Off-page SEO
• Local SEO
• Mobile SEO
• E-commerce SEO

85. What are on-page and off-page SEO optimization?

• On-Page SEO:

It is a method of improving particular web pages to rank better on SERPs and drive quality traffic from search engines. It also affects where any website, as well as web pages, rank on search results on different search engines such as Google, Yahoo, and Bing.

• Off-Page SEO:

It is a technique used for improving the ranking of a website on a SERP. This technique sometimes gets confused with link building, it is used in promotional strategies such as social bookmarking, blogging, etc.

86. Explain Google AdWords Remarketing.

This technique allows websites to present customized adverts to visitors who’ve already visited the website. These ads will be presented to earlier visitors when they browse the web, watch YouTube videos, or read blogs, to name just a few. This will help your brand stay in front of the users and inspire them to come back.

87. What is the limit for the characters in Adwords Ads?

The descriptions must be up to 90 characters, and the headings and subheadings must be up to 30 characters.

88. What can be the ideal approach for effective PPC campaigns?

Some of the ideal approaches for an effective PPC campaign are as follows:

• Expand your audience, integrate more PPC keywords
• Create smaller ad pieces to improve CTR
• Analyze poor-performing PPC terms
• simplify landing pages equalling search terms
• Adding negative keywords can result into enhanced marketing purpose

89. How can you improve your conversion rate?

You can improve your conversion rate using the following ways:

• Deploy a CRO planner
• Shorten and simplify your forms
• Remember social proof
• Add live chat
• Examine your offers
• A/B testing 
• Improve confidence and minimize conflict
• Develop email campaigns for abandoned carts
• Make your unique selling point
• Develop landing pages using multimedia elements 
• Use compelling Call To Actions
• Delete any types of unrequired distractions
• Provide user satisfaction
• Fasten your website
• Optimize for mobile devices
• Enhance the buying experience
• Use creativeness in your mobile marketing

90. Explain a responsive web design.

Responsive web design uses HTML and CSS to resize a website to look attractive on desktops, tablets, and smartphones automatically.

91. What are the major limitations of Online Marketing?

Here are some major limitations of online marketing:

• Since online marketing is simple and affordable, it has become a popular tool for most businesses. Therefore, standing apart could be difficult and overpowering in such stiff competition.
• As there’s a lot of data, information, and a blast of technologies, it’s easy to get confused. Therefore, much practice and experience are required to figure it all out.

92. What is the difference between SEO and SEM?

SEO, Search Engine Optimization, focuses on ranking your website higher in SERP and driving more traffic. SEM deploys SEO and paid ad techniques, such as PPC advertising, in order to improve organic and paid traffic. 

93. What is Content Marketing?

Businesses use content marketing to drive traffic, hold onto it, and increase audience by developing and broadcasting appropriate blogs, videos, podcasts, and much more.

94. How should companies measure Social Media Marketing Success?

Social media marketing success is calculated with the help of various criteria, like website traffic, leads, and customers. For instance, you can evaluate a business’s reach by calculating the total no. of followers on its social media platforms. 

Another criterion to determine success is to determine the total number of people who reach every website and how many of them convert into qualified leads and, finally, into customers. 

95. Explain the significance of CTR and how you calculate it.

Click-through rate or CTR represents the total number of users visiting your website. It is calculated with the help of the following formula

CTR = No. of Clicks/No. Of Impressions 

96. What are the 3 ingredients of Digital Marketing?

The major three components of digital marketing are:

• Traffic
• Insights
• Sales

97. Which platform would you prefer to put job-related advertisements on? 

LinkedIn is the best platform for putting job-related ads. Because professionals and job seekers frequently access it, and it also helps your ad to reach the expected target.

98. How can you drive traffic to your website immediately?

One of the most effective ways to immediately drive traffic to your website is by using social media postings that link back to it. Additionally, social media posts with advertising, prizes, competitions, and other exciting, timely content could be helpful.

One more effective strategy for earning leads quickly contains taking part in online public relations, like creating press releases for online content delivery or responding to queries as an expert in the field.

99. What is conversion optimization?

It involves working out how to boost a website's proportion of visitors to actual customers. A website visitor who gets converted does something else instead of just browsing the content and leaving the website. 

A/B testing is one method for improving conversions.

100. How to calculate the ROI of any channel?

You can calculate the ROI of any channel, consider the product line's sales increase, subtract the marketing expenses, and divide the result by the marketing expense.

ROI = (Sales Growth - Marketing Expense) / Marketing Expense.

101.  What is the difference between CPC and EPC?

CPC, i.e., cost-per-click, is a pricing model that establishes the price of several PPC advertising techniques. It also involves Google's AdWords. On the contrary, the term EPC i.e. Earnings per 100 Clicks, in affiliate marketing, measures the average profits any affiliate can expect to transform over a week per 100 clicks made.

Conclusion

What’s Next? Because we’ve now covered most of the digital marketing interview questions and answers! You need to take the next step by enrolling in professional digital marketing online training  at JanBask Training and causing a stir in this field. 

Using these courses, you can secure the most sought-after digital marketing jobs. You’ll get to master content marketing strategies, SMM, SEO, PPC, Analytics, and much more. You can also prepare for different types of digital marketing certifications. 

Do you still have any queries for us? Kindly mention them in the comments section below; our experts will answer them immediately.