Explain Influence-Impact Grid techniques used for Stakeholder Analysis?
One of the important stakeholder analysis technique is influence-impact grid.
- Like the Power Versus Interest grid, an influence versus impact grid can be plotted.
- Influence is how actively a stakeholder is involved or, the extent to which a stakeholder can persuade/force others in decision making. Impact is the ability to bring a change or result by the stakeholder.
- Helps to prioritize stakeholders
- The stakeholders in the bottom right corner of the grid have low power but high interest. PM needs to keep them informed about the progress and changes. These stakeholders can be allies on project and help prevent issues.
- The stakeholders in the bottom left corner of the grid have low power and low interest. PM needs to keep an eye on them and monitor their interest levels. Engage them with generic communication methods that need less effort with less detail and frequency.
Answers (3)
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2 Months
Here's a detailed explanation of the techniques involved in using the Influence-Impact Grid:
1. Identifying Stakeholders:
- List Stakeholders: Begin by identifying all potential stakeholders involved in or affected by the project. This can include individuals, groups, organizations, and entities such as customers, employees, investors, suppliers, community groups, and regulatory bodies.
- Categorize Stakeholders: Categorize stakeholders into primary (directly affected) and secondary (indirectly affected) groups to understand their potential impact and interest.
2. Assessing Influence and Impact:
- Influence (Power): Evaluate the level of influence or power each stakeholder has over the project. This could include their ability to control resources, make decisions, affect outcomes, or influence other stakeholders.
- Interest (Impact): Assess the degree of interest each stakeholder has in the project. This involves understanding how much they care about the project's outcomes, which could affect their involvement and support.
3. Plotting Stakeholders on the Grid:
- Grid Quadrants: The grid is divided into four quadrants based on the two axes (influence and interest):
- High Influence, High Interest (Manage Closely): Stakeholders with significant power and a strong interest in the project. They need to be actively managed and closely engaged.
- High Influence, Low Interest (Keep Satisfied): Stakeholders with considerable power but less interest in the project's details. They should be kept satisfied to ensure their support, even if they are not involved in day-to-day activities.
- Low Influence, High Interest (Keep Informed): Stakeholders with low power but high interest in the project. They need to be kept informed about progress and developments to maintain their support and address their concerns.
- Low Influence, Low Interest (Monitor): Stakeholders with limited power and interest. They require minimal attention but should be monitored for any changes in their influence or interest.
4. Developing Engagement Strategies:
- Tailored Communication: Design communication plans tailored to the needs and preferences of each stakeholder group. High influence and high-interest stakeholders might require regular updates and direct involvement in decision-making, while others might need periodic updates or informative newsletters.
- Engagement Activities: Plan specific activities to engage each group. This could include meetings, workshops, feedback sessions, or stakeholder forums for those in the high influence, high interest quadrant.
- Feedback Mechanisms: Establish feedback mechanisms to understand stakeholders' concerns and expectations continuously. This helps in adjusting strategies and maintaining positive relationships.
5. Monitoring and Reviewing:
- Continuous Monitoring: Regularly monitor stakeholders' influence and interest levels, as they may change over the project lifecycle. Adjust engagement strategies accordingly to ensure ongoing support and alignment.
- Review Sessions: Conduct periodic review sessions to assess the effectiveness of stakeholder management strategies and make necessary improvements.
6. Documentation and Reporting:
- Stakeholder Register: Maintain a stakeholder register that documents all stakeholders, their influence, interest levels, boxing random, and engagement strategies. This serves as a reference for the project team and helps with consistent stakeholder management.
- Reports and Updates: Provide regular reports on stakeholder engagement activities and their outcomes. This ensures transparency and helps in building trust with stakeholders.
4 Months
The Influence-Impact Grid, also known as the Power-Interest Grid or Influence-Interest Matrix, is a stakeholder analysis technique used to classify stakeholders based on their level of influence and their level of interest or involvement in a project, decision, or initiative. This grid helps project managers and teams prioritize their engagement and communication strategies with stakeholders. Here's how it works:
Identifying Stakeholders: The first step in using the Influence-Impact Grid is to identify all relevant stakeholders involved in or affected by the project or decision. Stakeholders can include individuals, groups, organizations, or even communities that have an interest or stake in the outcome.
Assessing Influence: Once stakeholders are identified, assess their level of influence over the project or decision. Influence refers to the ability of stakeholders to affect the outcome, make decisions, allocate resources, or change the direction of the project. Stakeholders with high influence can include project sponsors, senior management, regulatory bodies, or key customers.
Assessing Impact or Interest: Next, assess stakeholders' level of impact or interest in the project or decision. Impact or interest refers to how much stakeholders will be affected by the outcome or how invested they are in the project's success. Stakeholders with high impact or interest may include end-users, subject matter experts, frontline staff, or community representatives.
Plotting on the Grid: Plot each stakeholder on the Influence-Impact Grid based on their assessed level of influence and impact or interest. The grid typically consists of four quadrants:
High Influence, High Impact/Interest: These stakeholders have significant influence over the project or decision and are highly impacted or interested in the outcome. They require close engagement and active management as they can significantly affect project success.
High Influence, Low Impact/Interest: These stakeholders have high influence but relatively low impact or interest in the project. While they may not be directly affected by the outcome, their support or opposition can still impact the project's progress. They may require periodic updates or involvement to keep them informed.
Low Influence, High Impact/Interest: These stakeholders have low influence but high impact or interest in the project. While they may not have decision-making power, they are directly affected by the outcome and may have valuable insights or perspectives to contribute. They may require communication and involvement to address their concerns.
Low Influence, Low Impact/Interest: These stakeholders have low influence and low impact or interest in the project. They may require minimal communication or involvement, but it's still essential to keep them informed to maintain goodwill and avoid unexpected issues.
Developing Engagement Strategies: Once stakeholders are plotted on the grid, project managers can develop tailored engagement strategies for each quadrant. High-influence stakeholders may require direct engagement and negotiation, while high-impact stakeholders may need active communication and involvement. Low-influence stakeholders may only need periodic updates, and low-impact stakeholders may receive general project communications.
Iterative Process: Stakeholder analysis is often an iterative process, as stakeholder priorities and dynamics may change throughout the project lifecycle. Regularly review and update the Influence-Impact Grid to ensure that engagement strategies remain relevant and effective.
By using the Influence-Impact Grid technique, project teams can better understand the needs and expectations of stakeholders and develop targeted communication and engagement strategies to ensure project success.
5 Months
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Here's a detailed explanation of the techniques involved in using the Influence-Impact Grid:
1. Identifying Stakeholders:
- List Stakeholders: Begin by identifying all potential stakeholders involved in or affected by the project. This can include individuals, groups, organizations, and entities such as customers, employees, investors, suppliers, community groups, and regulatory bodies.
- Categorize Stakeholders: Categorize stakeholders into primary (directly affected) and secondary (indirectly affected) groups to understand their potential impact and interest.
2. Assessing Influence and Impact:
- Influence (Power): Evaluate the level of influence or power each stakeholder has over the project. This could include their ability to control resources, make decisions, affect outcomes, or influence other stakeholders.
- Interest (Impact): Assess the degree of interest each stakeholder has in the project. This involves understanding how much they care about the project's outcomes, which could affect their involvement and support.
3. Plotting Stakeholders on the Grid:
- Grid Quadrants: The grid is divided into four quadrants based on the two axes (influence and interest):
- High Influence, High Interest (Manage Closely): Stakeholders with significant power and a strong interest in the project. They need to be actively managed and closely engaged.
- High Influence, Low Interest (Keep Satisfied): Stakeholders with considerable power but less interest in the project's details. They should be kept satisfied to ensure their support, even if they are not involved in day-to-day activities.
- Low Influence, High Interest (Keep Informed): Stakeholders with low power but high interest in the project. They need to be kept informed about progress and developments to maintain their support and address their concerns.
- Low Influence, Low Interest (Monitor): Stakeholders with limited power and interest. They require minimal attention but should be monitored for any changes in their influence or interest.
4. Developing Engagement Strategies:
- Tailored Communication: Design communication plans tailored to the needs and preferences of each stakeholder group. High influence and high-interest stakeholders might require regular updates and direct involvement in decision-making, while others might need periodic updates or informative newsletters.
- Engagement Activities: Plan specific activities to engage each group. This could include meetings, workshops, feedback sessions, or stakeholder forums for those in the high influence, high interest quadrant.
- Feedback Mechanisms: Establish feedback mechanisms to understand stakeholders' concerns and expectations continuously. This helps in adjusting strategies and maintaining positive relationships.
5. Monitoring and Reviewing:
- Continuous Monitoring: Regularly monitor stakeholders' influence and interest levels, as they may change over the project lifecycle. Adjust engagement strategies accordingly to ensure ongoing support and alignment.
- Review Sessions: Conduct periodic review sessions to assess the effectiveness of stakeholder management strategies and make necessary improvements.
6. Documentation and Reporting:
- Stakeholder Register: Maintain a stakeholder register that documents all stakeholders, their influence, interest levels, boxing random, and engagement strategies. This serves as a reference for the project team and helps with consistent stakeholder management.
- Reports and Updates: Provide regular reports on stakeholder engagement activities and their outcomes. This ensures transparency and helps in building trust with stakeholders.
The Influence-Impact Grid, also known as the Power-Interest Grid or Influence-Interest Matrix, is a stakeholder analysis technique used to classify stakeholders based on their level of influence and their level of interest or involvement in a project, decision, or initiative. This grid helps project managers and teams prioritize their engagement and communication strategies with stakeholders. Here's how it works:
Identifying Stakeholders: The first step in using the Influence-Impact Grid is to identify all relevant stakeholders involved in or affected by the project or decision. Stakeholders can include individuals, groups, organizations, or even communities that have an interest or stake in the outcome.
Assessing Influence: Once stakeholders are identified, assess their level of influence over the project or decision. Influence refers to the ability of stakeholders to affect the outcome, make decisions, allocate resources, or change the direction of the project. Stakeholders with high influence can include project sponsors, senior management, regulatory bodies, or key customers.
Assessing Impact or Interest: Next, assess stakeholders' level of impact or interest in the project or decision. Impact or interest refers to how much stakeholders will be affected by the outcome or how invested they are in the project's success. Stakeholders with high impact or interest may include end-users, subject matter experts, frontline staff, or community representatives.
Plotting on the Grid: Plot each stakeholder on the Influence-Impact Grid based on their assessed level of influence and impact or interest. The grid typically consists of four quadrants:
High Influence, High Impact/Interest: These stakeholders have significant influence over the project or decision and are highly impacted or interested in the outcome. They require close engagement and active management as they can significantly affect project success.
High Influence, Low Impact/Interest: These stakeholders have high influence but relatively low impact or interest in the project. While they may not be directly affected by the outcome, their support or opposition can still impact the project's progress. They may require periodic updates or involvement to keep them informed.
Low Influence, High Impact/Interest: These stakeholders have low influence but high impact or interest in the project. While they may not have decision-making power, they are directly affected by the outcome and may have valuable insights or perspectives to contribute. They may require communication and involvement to address their concerns.
Low Influence, Low Impact/Interest: These stakeholders have low influence and low impact or interest in the project. They may require minimal communication or involvement, but it's still essential to keep them informed to maintain goodwill and avoid unexpected issues.
Developing Engagement Strategies: Once stakeholders are plotted on the grid, project managers can develop tailored engagement strategies for each quadrant. High-influence stakeholders may require direct engagement and negotiation, while high-impact stakeholders may need active communication and involvement. Low-influence stakeholders may only need periodic updates, and low-impact stakeholders may receive general project communications.
Iterative Process: Stakeholder analysis is often an iterative process, as stakeholder priorities and dynamics may change throughout the project lifecycle. Regularly review and update the Influence-Impact Grid to ensure that engagement strategies remain relevant and effective.
By using the Influence-Impact Grid technique, project teams can better understand the needs and expectations of stakeholders and develop targeted communication and engagement strategies to ensure project success.