What is a Stakeholder Persona?

Personas are a representation of an audience which aid in the planning and development of communications. They ensure that your plan considers what these audiences might be thinking, feeling, seeing and doing, as well as how they like to communicate.

Personas can also be used to improve your internal communications with any department or organization or interdepartmental work. Here, we’re talking about the moments when your audience is your key stakeholders. How are you going to persuade them to support, or sign off on, your project? Developing a persona may be the first step to success.