Who are Internal Stakeholders?
Internal Stakeholders are any groups or individuals who can affect or are affected by an organization, strategy or project involved. They can be internal or external and they can be at senior or junior levels across organizational hierarchy. Internal stakeholders are those in the management, marketing experts, designers, purchasing, manufacturing, assembly and sales, while external stakeholders are the users/customers, distributors, governments, suppliers, communities, laws and regulations.
Internal Stakeholders are very critical for decision making and overall day to day operations of the organization.
They are critical partners in each step involved in the project management life cycle and are key decider for project success or failure.
Example of Internal Stakeholders is illustrated in below diagram: