Why do we need Stakeholder Alignment?

Alignment is not about telling people what you think and then asking them to agree. It's about getting stakeholders to participate in the project, so they feel invested in and committed to the strategy. Work with your project sponsor to ensure all stakeholders are involved in some way. Remember, a stakeholder is anyone with a vested interest in the product. It’s not just the bosses holding the purse strings and the folks responsible for implementation. Creating a roadmap that works for everything and everyone may feel like an impossible task. Asking them to all agree to move up the priority of a feature that is a great idea ahead of everything else is a disaster waiting to happen.