What are the options for filtering data in Google Analytics?

In the context of data science, the answer for what are the options for filtering data in Google Analytics is that filtering the data is one of the important techniques for getting insights into the trends of customers and markets. There are various tools available for filtering the data, however, Google Analytics is one of the most famous tools of all. There are various methods present in Google Analytics by which you can filter your data. Here are the methods following:-

Predefined Filters

There are some predefined Filters available in Google Analytics that can help in including or excluding traffic based on the geolocation or user agents.

Custom filters

Apart from predefined filters, there are also some custom filters in Google Analytics. These can be utilized per your requirements such as filtering by Page URLs, campaign sources, or user behaviors.

Advance segments

You can also utilize advanced segments for analysing a subset of your data which further allows you to focus on specific user groups.

Here is the instance given of filtering data using Google Analytics query Explorer with the Google Analytics reporting API:-

Gapi.analytics.ready(function() {

  Var query = {

    ‘ids’: ‘ga:YOUR_VIEW_ID’,

    ‘start-date’: ‘2023-01-01’,

    ‘end-date’: ‘2023-12-31’,

    ‘metrics’: ‘ga:sessions’,

    ‘dimensions’: ‘ga:source’,

    ‘filters’: ‘ga:source==google’ // Filtering data by a specific source, in this case, ‘google’

  };

  Gapi.analytics.reportingApi.query({

    ‘query’: query,

    ‘callback’: function(response) {

      // Handle the response containing data filtered by ‘google’ as the source

      Console.log(response);

    }

  });

});

You can replace “YOUR VIEW ID” with your actual Google Analytics view ID.