Why information retrieval technique so popular in the field of Data Science?

Information retrieval technique is one of the most demanding subjects in NLP. It helps to ease up the work much better and faster where millions of bytes of information get gathered every day. In NLP, there are many ways to retrieve information for both structured and unstructured data. Any data such as text, audio, video contains a lot of information but due to the flexible libraries used in NLP, this became much easier. Many companies which gather a lot of data each day to get used to these techniques and for the high increase of these applied techniques, these became much more popular.