How can I use the Facebook ads library to get insights into the ad campaigns of competitors?

 In the context of selenium, you can use the Facebook ads library to analyze the ad strategies of your competitors by using the steps which are given below:-

Accessing the Facebook ads library

First, visit the Facebook ads library website and try to search for your ads of competitors by entering their Facebook page name or ID.

Analyse the Ad Creatives

Now you can try to review the Ad Creatives such as images, videos, etc by your competitors to understand their messaging and visual basic strategies.

Identifying the target audience

Now you should analyze the audience targeting parameters, such as age, gender, location, interest, etc to gain insights into the audience.

Here is a Python coding example given which would demonstrate how can you automate the process of Accessing the Facebook ads library and can retrieve the information about your competitor's ads:-

Import requests

Def get_ads_info(page_name):

    url = f’https://www.facebook.com/ads/library/async/search_ads/?current_tab=all&query={page_name}’

    headers = {

        ‘User-Agent’: ‘Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/58.0.3029.110 Safari/537.3’

    }

    Response = requests.get(url, headers=headers)

    Ads_data = response.json()

    Return ads_data

Def analyze_ads(ads_data):

    For ad in ads_data[‘payload’][‘results’]:

        Ad_creative = ad[‘ad_creative_body’]

        Ad_impressions = ad[‘impressions’]

        Ad_targeting = ad[‘ad_targeting_description’]

        Print(f”Ad Creative: {ad_creative}”)

        Print(f”Impressions: {ad_impressions}”)

        Print(f”Targeting: {ad_targeting}”)

        Print(“------------------------“)

# Replace ‘competitor_page_name’ with the name of your competitor’s Facebook Page

Competitor_page_name = ‘competitor_page_name’

Ads_data = get_ads_info(competitor_page_name)

Analyze_ads(ads_data)