How can I solve the issue of sudden stops in traffic to certain pages?
I am currently engaged in a particular task that is related to maintaining a keyword database for a particular e-commerce website. One day, I found that there was a sudden drop in traffic to certain product pages. How can I approach to investigate and adjust the keyword strategy to address this particular issue?
In the context of Salesforce, you can address the sudden drop in traffic to certain pages by conducting a thorough analysis of the keywords that are associated with those pages by using tools such as Google Analytics or even you can use SEMrush. Then you can identify any keywords that have lost ranking or relevance.
Once you have identified the keywords that need updating, then you can change the website’s metadata, including title tags, meta description, and on-page content for the task of optimizing these keywords.
Finally, you can monitor the impact of these changes over time by using analytics tools and then you can make further adjustments.