How do I manage transactional & promotional cloud exact keyword seconds?
We need to send two types of messages to our contacts. Giving the fact that there is no such thing as Transactional SMS sends in Marketing Cloud, we've decided to create two keywords:
NOTIF: to be used for transactional SMS sends. No need for the contact to be Opted-in.
CONSENT: to be used for promotional SMS sends. I Need to check the Opt-in status.
The problem is, when configuring an SMS activity on Journey Builder, there is no option to send only to contacts who Opted-in for a specific Keyword.
The first option will not solve the problem given the fact that all our contacts will be Opted-in for the NOTIF keyword and therefore will receive the SMS.
So the question is: Is there a way to send an SMS only to contacts who opted-in for a specific keyword?
Yes, in the situation when you have multiple cloud exact keyword second subscriptions on the same mobile code, it's the second option Subscribe all contacts to a keyword. It might be a bug, it's counter-intuitive, but it's the only way in the whole system where you can say that this given message belongs to the given keyword.
My tests showed that in a situation in which a customer is opted-in on one keyword and opted-out on another one:
the 1st option (Send only to contacts who are subscribed currently) will not respect the opt-out
with option 2 (Subscribe all contacts to a keyword) the current opt-out status will be respected, the message will not be delivered and no, the subscription will not change to opted-in.